Chicago Title Division II & III Marketing Department

Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand. The oldest – and perhaps simplest and most natural form of marketing – is 'word of mouth' (WOM) marketing, in which consumers convey their experiences of a product, service or brand in their day-to-day communications with others. These communications can of course be either positive or negative. In recent times, the internet has provided a platform for mass, electronic WOM marketing (e-WOM), with consumers actively engaged in review, rating on goods and services.

Our mission is to increase brand awareness and sales and therefore the profits of the company.

Our marketing strategy includes the coordination of the three elements called the 3 P’s of marketing (supposingly the 4 P’s, I have removed the Price strategy as all pricing is determined and must be filed accordingly, Marketing has little influence to this part of the equation):

1. identification, selection and development of a product,

2. selection of a distribution channel to reach the customer’s place, and

3. development and implementation of a promotional strategy.

Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the words of Harvard Business School's retired professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs." In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer's needs.

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Recommendations (71)

Sep 15, 2016

Rene Aeyers recommends Sophia Chan

Sales Manager - Monterey County

Sophia,

Thank you very much for the Reach150 e-mail marketing posts in the e-desk.
Last week I sent out an e-mail blast for 1 of our escrow officers here in the Carmel Office and she received multiple phone calls and e-mail messages.
She also was messaged to open 2 new orders from the e-mail marketing blast !!

Rene
Feb 26, 2016

Semiko Prim recommends Sophia Chan

AVP/ Branch Manager Escrow Officer

I've had the pleasure of working more closely with Sophia over the past few months. Sophia is AMAZING! Where would our offices be without her?
She listens, communicates and turns impeccable marketing pieces around within hours. Her ability to multitask and do it with a smile goes with out saying how much it is appreciated. She always goes above and beyond in any task she executes. Her response time is always lightening fast and with out a doubt I know we can always count on Sophia!! :-)
Dec 4, 2015

Jeff Knudson recommends Sophia Chan

President/Northwest Region/Division 2

We are so blessed to have your creativity, follow thru and attention to detail, which have truly set us apart from the competition.
Oct 26, 2015

Anna Everts recommends Sophia Chan

AVP/Business Development

Sophia provides Chicago Title with creative and "out of the box" marketing ideas for us to share with our clients. She is always responsive and willing to go the "extra mile".
Oct 12, 2015

Jeremy Clark recommends Sophia Chan

Sales Manager

Sophia did a great job with coordinating the CAR Expo for Chicago Title. Not only did the booth look remarkable, but we were very well received with the materials we had to market with. The TRID wheel was instrumental in explaining the TRID changes and I personally saw so many agents “lights go on” when explaining it. Along with the other take-a-ways Sophia provided, we were told numerous times we had the best of the Expo, with agents telling other agents they need to come visit the Chicago Title booth. I can’t thank you enough Sophia, you were able to ensure we stood out. Our team as well as our clients felt that we really shinned above and beyond in a sea of other venders.
Oct 2, 2015

Jeannine Phillips recommends Sophia Chan

Sales Executive - Chicago Title Kern County


The Kern County Chicago Title newsletter was so well received and below is an email I received from one of our Tehachapi residents.

I also wanted to let you know how well the TRID Wheels have been received. EVERY single lender and agent that I have given one to has said that this is by far the best CFPB tool that they have received from any other company. Thank you so much for your insight! It definitely separates us from our competitors!

"Hi Jeannine,
I got the email about what’s happening in Kern Co. Thanks for talking to the ‘higher ups’ who put this out. Tehachapi’s Apple Festival was included for October. I hope they continue to include our wonderful town.
Thanks again.
Carol"

Keep it Up and Thank You Sophia!
Oct 1, 2015

Tasha Thompson recommends Sophia Chan

County Manager - Kern County

Sophia Chan’s efforts and continued hard work is setting us a part from our competition. Not just helping us externally in the market to compete with value added tools but internally with our Sales and Escrow people. They know, no other company has the tools and resources we do to make their jobs easier. From the edesk email campaigns, fliers, promotional branded items to the recent TRID Wheels she created. We definitely appreciate her here in Kern County!!!

Thanks Sophia!!!
Jan 26, 2015

Jeff Lee recommends Sophia Chan

VP San Joaquin/Stanislaus/Tuolumne Sales Manager

There should be two eras as far as Marketing...PS (Pre Sophia) and AS (After Sophia). Comparing the two is night and day. Sophia's promptness and creativity has saved me on numerous occasions. The client and consumer is very visual meaning it is one thing to have the knowledge to explain the complexities of escrow and title related questions, but an entirely different thing to present them with a piece that is both visually stunning and informational.

Cheers to you Sophia and thank you for adding to our continued success.
Oct 1, 2014

Dave Soloway recommends Sophia Chan

Rigional Marketing Director

Sophia is awesome. She has a great marketing mind and creates some of the greatest marketing pieces I’ve seen. I’m so glad she shares in what she has created. She makes us all look good. Thank you Sophia!
Sep 24, 2014

Kathy Gamch recommends Sophia Chan

AVP-Sales Chicago Title

I just was on the conference call that Sophia Chan put together for the Chicago roll out of ChicagoAgent 3.0. I have to express to you how impressed I was with what she put together for us to promote this amazing product. Sophia Chan is such an amazing asset to Chicago Title! Whatever I need as a sales executive, she is eager to create. The cohesive marketing that she has put together has created a uniformity that we have never had as a company. What a difference it makes to all of us on the front lines presenting to our customers. We look united and professional. We have asked for this for years and the position created for Sophia has filled that need and far exceeded anything I could have imagined! I just had to pass along to you how amazing she is an I am truly blessed to have her in my corner. I do not take that for granted at all and I wanted to say Thank You for seeing what an asset she is and sharing her will all of us.
Sep 24, 2014

Valerie Allen recommends Sophia Chan

Sales Executive

Sophia makes my job so much easier- I wear many hats as the only Sales Exec in my County, so when I need a flier for any topic- I know that Sophia has one already waiting for me to use. Not only are they professional in appearance, but I know they have been approved by our Compliance team as well. Great Job Sophia!!!
Jul 2, 2014

David Anderson recommends Sophia Chan

Sales Executive

Sophia has done an excellent job of making our marketing pieces consistent for our brand. I have received many comments from both clients and the competition on the professionalism and quality of the work. Sophia makes me more productive in my job by having information available to give to my clients when they need it. Great job!
Jan 3, 2014

Tara Sembrat recommends Sophia Chan

AVP / Sales Executive, Danville

Sophia Chan has been an unbelievable resource for me in the San Ramon Valley territory of Chicago Title. She prides herself on making sure we are always on the cutting edge of technology and having the marketing resources to have top-notch communication we can send out to our clients immediately upon the launch of a product - a huge step-ahead of the competition. Sophia's work makes Chicago Title Danville have a professional flair that other title companies in our area cant even begin to touch! Simply the best!
Nov 22, 2013

Catherine Johnson recommends Sophia Chan

Account Executive

Sophia is an amazing asset to all of us. Not only does she make us all shine in our marketing campaigns, her level of responsiveness is incredible. I appreciate the value she brings to my business every day.
Nov 12, 2013

Kathy Anderson recommends Sophia Chan

Sales Department Monterey County.

thank you for keeping us in the know!!!
Nov 8, 2013

Carolyn Jensen recommends Sophia Chan

Sales Manager

I have been with Chicago Title for 27 years. Ten years as a Sales Representative and 17 years as Sales Manager. Never, in that time, have I experienced the leadership and support that Sophia has given the Sales Team. We are able to represent ourselves and our company in the highest regard, on a continual basis by presenting excellent marketing material and continually addressing all our marketing needs.

Sophia Chan has done an excellent job for FNF! Looking forward to working with Sophia next year!
Oct 29, 2013

Shelly Sutter recommends Sophia Chan

AVP, Sales Executive

Sophia has brought our marketing collateral to a Fortune 500 level! I do not know of ANY competitor that promotes their tools, products, and services in such a professional, up-to-the-moment way as Chicago Title. Sophia's creativity and talent is truly an asset to our winning team!
Oct 29, 2013

Valerie Allen recommends Sophia Chan

Sales Manager Madera County, California

Sophia Chan is OUTSTANDING!!! She has created the most professional look for Chicago Title. I appreciate all she does and she has taken a load from my shoulders so that I can spend more time in the field with the customers.
Oct 29, 2013

Carmel Duran recommends Sophia Chan

AVP, Sales & Marketing

I love having all the resources that we have available from Sophia... all are timely, they look current, and she gives us many ideas to help us look good with our clients...

Thank You Sophia for doing an amazing job for us!!!
Oct 28, 2013

Brad Hackwell recommends Sophia Chan

AVP/Marketing Manager

Sohia is a great marketing expert! The marketing materials she produces are the best in the industry.

Oct 28, 2013

Gary McDonald recommends Sophia Chan

San Francisco Residential Sales Manager

Sophia has done an outstanding job pulling together a great resource library for our company. Her marketing materials are timely and up to date with our clients needs.

It really gives us a that fortune 500 company look !

Oct 28, 2013

Paul Jackson recommends Sophia Chan

Vp/ sales Chicago Title

Sophia Thank you for all your support. I compliment your consistant follow up, positive attitude and always having a great sense of urgency. Good News is we now have 44 PERCENT OF THE RESALE Market SHARE IN SALINAS. INFORMATION IS POWER. Thank you again for all your support. Paul
Oct 28, 2013

Julie McNeal recommends Sophia Chan

VP/Sales Manager

We all appreciate Sophia's creative talents and ability to continue to create marketing materials that allow Chicago Title to stand out from the competition! She has a very demanding job working with all of us, but she is always professional and very helpful when we reach out to her for training or with new ideas. She takes the time to make us all look good.

We are glad you are part of our team. Thank you for all you do.
Oct 28, 2013

Michele Skupic recommends Sophia Chan

VP, Chicago Title, Nor CA Commercial/Builder Division

Most of our marketing materials and tools are geared for residential customers. Sophia has been very helpful in creating and expanding our library of materials that are relevant for our commercial and builder clients as well. Having her as a professional resource has been instrumental in helping me build our brand and market share with existing and target clients.
Oct 28, 2013

Kathy Gamch recommends Sophia Chan

Asst VP-Sales

Sophia is absolutely amazing! Her marketing materials are classy, informative and have given our sales team a streamlined and professional appearance. I can always count on Sophia to come thru for me when I need something. She responds quickly and gets me what I need, or points me in the right direction. Edesk is such an incredible tool and with Sophia's marketing materials, no company can come close to our professional marketing! She is such an important member of our team!

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