Apr 15, 2016
Formerly of Classic Realty Group
Often our thoughts will go unsaid; so while I’m reflecting on how Keyes has simplified my life and allowed me the freedom to enjoy the fruits of my work, I am writing this letter so you are fully aware of my gratitude.
In 1995, I set out to build a Real Estate Company that would be top notch in its image and level of professionalism while providing incentive and comfortable work surroundings to agents that would value my dream. I lived hectic life and committed 100% of my time, energy and finances to my goal and it paid off as I grew an organization 165 agents strong.
We all worked hard, had pride in our growth and success as well as enjoying the monetary rewards for a good number of years. Nearing the end of the real estate boom we became painfully aware that things were changing but held hope that we would survive the down times and perhaps even grow while absorbing other offices that were also facing difficult financial times. Unfortunately, agents began to leave the industry to seek jobs that might pay a small but regular salary while others mistakenly went to the so called 100 percent offices in hopes of making more money should a sale be made. As a Broker, runnning a business I still had the overhead and it soon became painfully clear that a better plan was becoming necessary and QUICKLY.
Over the years Keyes was also in a growth mode and you would call periodically to see if we were interested in some sort of arrangement where we would be absorbed into the Keyes operation. Our conversations were always brief but friendly as we both realized that acquisition of successful offices was the best way to grow a business. As our industry struggled we saw our building tenants vacate, break leases and further increase our out of pocket costs. We reflected on the operation that Keyes was running and of course we knew you and Michael Pappas. We knew that you were one competitor that not only valued honesty, decency and professional treatment of their agents but also had the unbelievable technology, support, image and marketing in place to complete necessary profile for success.
After our conversations it was very much apparent that Keyes was going to weather this real estate down turn and grow their business even more. Your organization has been a part of South Florida’s landscape since 1928 which speaks volumes as to your strength and management, exactly the weapons necessary to be the successful survivor. We looked to move our agents in mass to the various Keyes locations in order for them to continue without missing a beat in their business. Steve, I know that we brought you top notch agents; your Company has handled them effortlessly and they are thriving! You, Michael Pappas and all of your District Managers were just terrific with our Associates and for this, I thank you!
The transition to Keyes has allowed all of my work over the last 15 years to continue. It is such a pleasure to go to the offices and see happy and productive Classic agents continuing to thrive as Keyes agents. What a top notch organization! It is also a great pleasure for me to walk into any Keyes office and be so warmly welcomed by all of the staff. I too can continue to be licensed and practice real estate out of enjoyment and not stress to meet financial obligations. Keyes has allowed me to have my life back and I’m sending this note to thank you and let you know how much I appreciate all that has been accomplished for Classic Realty Group and Keyes.
If you wish, when offering the Keyes opportunity, feel free to show my letter to another Broker in order to convey that there is a wonderful life waiting after their proverbial business death along with a great degree of dignity should they chose Keyes.