Steven Reibel

Senior Vice President | Strategic Growth Keyes Real Estate

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Former Broker Owner of The Real Estate Company, Inc., Stuart Fl
“I feel like I just traded my 2009 Ford Fusion for a brand new Corvette”. After an initial training class, one of my agents told me that. If you are considering merging your Brokerage firm, I strongly suggest that you consider The Keyes Company.

About 2 years ago, I began to think that it was time to consider either selling or merging my company. The reasons for this were that I found myself constantly dealing with management issues, monthly financial obligations, and trying to keep up with all of the changing technology.I worked long hours and my firm grew rapidly. Soon I had a high profile office location and 25 agents. I am so proud of that accomplishment!

Although I have been approached by almost every major brokerage firm in Southeast Florida, I knew that I needed to choose a firm that would not only give my agents the opportunity to be more successful, but also be a fit with regards to the management style and atmosphere that my long time agents were accustomed to. We were not just a firm, but a family.

After meeting with various brokerages, I realized that The Keyes Company would be the best choice. They have been family owned for 90 years and are the #1 independent real estate brokerage network in Florida, with 50-plus offices, and over 3,500 Realtors.

Best of all, they offer the latest in technology and marketing.
Formerly President/Owner Rickenback Realty, Inc.
In 2007, after 22 years of running a successful real estate company, I found myself considering selling my company. This was primarily due to the slowdown in the real estate market and my lease, which was not renewable, coming to an end.

After interviewing several major companies, I decided that The Keyes Company was the best match for me and my associates. Being a family run business, and where my associates, approximately 100, were part of my family I was looking for a company with the same philosophy and one that could advance our market reach.

However, after much deliberation, I decided that it was not yet time to sell, so we moved the company and continued as Rickenback Realty, Inc. until Late 2017, at which time, and now after 32 years in business I felt it was time.

Over the years, I had developed a friendship with Steven Reibel and every so often he would call me and ask “is it time yet” to which I finally responded with “it’s Time”. What I wasn’t aware of was how much Keyes had grown, and the technology and market reach it was now offering, all which made the move more exciting, and yet, they were the same hands on, family run business I had come to know in the past.

The transition couldn’t have been smoother. Steven and Tim Pappas greeted my associates with a wonderful luncheon presentation, and by the end of the meal many of us couldn’t wait to get started.

At a time when many think of retirement, I am looking forward to the second half of my real estate career, happily with The Keyes Company.



The Realty Pros
After 18 years of building my Real Estate Company, The Realty Pros in Boynton Beach, it was apparent to me that the small independent offices were a thing of the past. They were no longer able to provide the support and tools that agents need to compete in the ever evolving Real Estate world. The Real Estate business is changing at warp speed and it takes a very large brokerage to keep up with the times. I was approached by many companies to purchase my office. There were several important factors that influenced my decision of which offer to choose. I wanted to make sure the transition would be smooth for my agents and I wanted to make sure it was a company that we would all be proud to work with.
The Keyes company is everything I could have hoped for. From beginning to end, they bent over backwards to accommodate my agents. They moved swiftly and earnestly while living up to every promise.
Steve Reibel was an absolute dream to work with and Mike Pappas personally made me feel confident that I made the right decision. I look forward to a wonderful and prosperous future with The Keyes Company.

Debra Simon
The Realty Pros
Realty Elite, Wellington
Steve, Let me say that I had met with other firms to discuss acquisition, mergers and or the sale of my company, Realty Elite. After our first meeting, I felt that you had the most integrity, honesty and transparency of any Business Development and or executive in the real estate business that I have met in years.

What I appreciate the most in this transaction was that from the date we signed our confidentiality agreement and you provided me with a letter of intent, we were able to close within 30 days. I also appreciate how smooth the closing took place. You kept all your promises.

With regards to why I decided to go with The Keyes Company that’s easy, you had the best reputation, over 90 years in business, professional upscale offices, friendly and attentive management staff that is committed to serve the agents and an overall great culture and environment.

My Agents are enjoying their experience at Keyes and are very happy with your training and marketing material and the plethora of technology and agent productivity tools.

Finally, I would like to close this letter by saying that any other brokerage firm that’s considering selling and or merging must meet with Keyes, because once they meet with Keyes there will be no other reason to meet with any other real estate firm. Steven both you and The Keyes Company are
the best.
Towne and Country Real Estate Services, Inc.
I wanted to personally thank you for your hard work in making our merger with Keyes a huge success. When we first met two year ago I thought we never would do a deal with anyone. Our company was growing at a record pace so why would we. As we continued to grow our systems and infrastructure became taxed. Our management team realized we need to do something so we began to weigh our options.

We decided to meet with you and your team again and several other large companies such as Reology, Lang Realty, Berkshire Hathaway and a few others. We also looked at investing more into the company to create tools and systems we needed. After just a few meetings with you we realized that Keyes was our best option.

It was an easy decision to partner with Keyes. You had all the systems, tools and training we needed to continue to grow our brokerage. We did not need to invest and reinvent the wheel it was already in place. Most importantly for us is Keyes had a similar culture and the entire Management Team had the same beliefs and values as ours. It was all about helping the agents do their business and providing them the tools and training to do just that.

It was a long road to come to this decision. Two years from our first meeting but most of that time was us just needing to realize we needed help to continue to grow our business. Once we did it was just a couple of months to determine you were the best fit for us.

Your entire management team has made the process as seamless as possible. It has also been very impressive that Mike Pappas is so hands on and really listens to suggestions from the various managers. I look forward to much success with our new partnership.
Towne and Country Real Estate Services, Inc.
My business partner, Bob Houston and myself, recently were involved in a real estate sales agency merger transaction between our Company, Towne and Country Real Estate Services, Inc., which historically has operated as a Century 21 franchise in South Miami-Dade County, Florida and with The Keyes Company. Our respective companies have serviced the real estate sales needs of the South Dade marketplace for many years.

After the decision was made to merge the assets of our company into Keyes, I was pleasantly impressed that the transaction was relatively seamless. The Keyes Company and their representatives rose to meet their reputation as a professional and well-run organization. In the transition of our sales agents to Keyes, there was great focus upon training and upon their introduction into Keyes' established corporate culture. There was a great emphasis placed upon making our agents comfortable with the transition.

I was particularly impressed by my transactional involvement with Keyes representatives, Senior Vice President Steven Reibel and District Sales Manager Tony Garcia. Mr. Reibel proved himself to be the consummate and competent professional in forwarding the interests of his Company. Mr. Garcia was exceptional in his personal oversight and concern with the successful assimilation of our agents into the Keyes Organization.

The outstanding corporate culture of the Keyes Company is evidenced all of the way to the top. Company President, Michael Pappas, directed the joinder of the two companies and was extremely calming and reassuring during the transition...particularly when the announcement was made to our people.

There is an old saying, "The only person who likes a change is a newborn baby". As to this change, I believe that it was well received and accepted by all involved. As of the writing of this letter, it has been several months since the closing and I continue to become aware of positive feedback arising from this "change".
Platinum Properties
When my company combined with Keyes, I was very hesitant and not sure if it was a good thing or if I would be leaving. Happily, I not only stayed, but I feel totally at home in the company. I know that the corporate office continuously strive to make our jobs easier and to help us make as much money as possible.

Mike Pappas and Tim Pappas are not only interested in what we bring to them in sales, but in our financial and personal health. The tools that we are given will make any Realtor who adopts them a multi-million dollar producer. I say many times, my success in real estate is my efforts and the Keyes company working as partners.
Chairman, Illustrated Properties
Along with my son Chappy, we built Illustrated Properties into one of the largest privately owned real estate firms in the country. After his passing it took many years for me to determine the best fit for the continued future of our company.

I was approached by many firms and interviewed and met with over 30 reputable companies from across the US & Canada before I made my decision to join forces with Keyes.

As a family company I knew finding a partner with a similar culture and philosophy would be critically important to our agents and staff.

The merger of Illustrated Properties with Keyes was complicated given the number of offices we have and our more than 500 associates. It did not happen overnight. It took months and months of planning under the leadership of Mike Pappas, CEO of The Keyes Company. Steven Reibel, SVP of Keyes was instrumental in the day to day execution of the many details. As Steven once said to me… “The agreement is the easy part; it’s what happens after the closing that makes or breaks the deal…it’s all about retention”.

As many months have now gone by since the merger I can unequivocally say that Keyes kept their promises and surpassed all my expectations. Our associates are thriving and benefiting from new technologies and productivity tools. My goal of this merger was to make sure our associates would be supported at the highest levels. And they have been.

Hats off to the entire Keyes executive team including Joy Linet, Paula Renaldo, Wendi Iglesias, Barb Koslow and Orlando Morales.
PLATINUM PROPERTIES REAL ESTATE, INC
I wanted to personally thank you for your hard work in making our merger with Keyes a huge success. When we first met two year ago I thought we never would do a deal with anyone. Our company was growing at a record pace so why would we. As we continued to grow our systems and infrastructure became taxed. Our management team realized we need to do something so we began to weigh our options.
We decided to meet with you and your team again and several other large companies such as Reology, Lang Realty, Berkshire Hathaway and a few others. We also looked at investing more into the company to create tools and systems we needed. After just a few meetings with you we realized that Keyes was our best option.
It was an easy decision to partner with Keyes. You had all the systems, tools and training we needed to continue to grow our brokerage. We did not need to invest and reinvent the wheel it was already in place. Most importantly for us is Keyes had a similar culture and the entire Management Team had the same beliefs and values as ours. It was all about helping the agents do their business and providing them the tools and training to do just that.
It was a long road to come to this decision. Two years from our first meeting but most of that time was us just needing to realize we needed help to continue to grow our business. Once we did it was just a couple of months to determine you were the best fit for us.
Your entire management team has made the process as seamless as possible. It has also been very impressive that Mike Pappas is so hands on and really listens to suggestions from the various managers. I look forward to much success with our new partnership.
CIO and COO at AllegraMD, Inc
I've worked with Steve for several years and know him personally. He is the consummate professorial. He has the ability to "get the job done", has consistently delivered what he agrees to do.

Steve is also a pleasure to work with, he is intelligent and is always trying to push the envelope to make process and operations work in a more efficient manner. An expert in his field, he is able to respond to situations and know what to do.

On a personal and professional basis I can easily say that he has extremely high integrity, character and values.
Formerly of Classic Realty Group
Often our thoughts will go unsaid; so while I’m reflecting on how Keyes has simplified my life and allowed me the freedom to enjoy the fruits of my work, I am writing this letter so you are fully aware of my gratitude.
In 1995, I set out to build a Real Estate Company that would be top notch in its image and level of professionalism while providing incentive and comfortable work surroundings to agents that would value my dream. I lived hectic life and committed 100% of my time, energy and finances to my goal and it paid off as I grew an organization 165 agents strong.
We all worked hard, had pride in our growth and success as well as enjoying the monetary rewards for a good number of years. Nearing the end of the real estate boom we became painfully aware that things were changing but held hope that we would survive the down times and perhaps even grow while absorbing other offices that were also facing difficult financial times. Unfortunately, agents began to leave the industry to seek jobs that might pay a small but regular salary while others mistakenly went to the so called 100 percent offices in hopes of making more money should a sale be made. As a Broker, runnning a business I still had the overhead and it soon became painfully clear that a better plan was becoming necessary and QUICKLY.
Over the years Keyes was also in a growth mode and you would call periodically to see if we were interested in some sort of arrangement where we would be absorbed into the Keyes operation. Our conversations were always brief but friendly as we both realized that acquisition of successful offices was the best way to grow a business. As our industry struggled we saw our building tenants vacate, break leases and further increase our out of pocket costs. We reflected on the operation that Keyes was running and of course we knew you and Michael Pappas. We knew that you were one competitor that not only valued honesty, decency and professional treatment of their agents but also had the unbelievable technology, support, image and marketing in place to complete necessary profile for success.
After our conversations it was very much apparent that Keyes was going to weather this real estate down turn and grow their business even more. Your organization has been a part of South Florida’s landscape since 1928 which speaks volumes as to your strength and management, exactly the weapons necessary to be the successful survivor. We looked to move our agents in mass to the various Keyes locations in order for them to continue without missing a beat in their business. Steve, I know that we brought you top notch agents; your Company has handled them effortlessly and they are thriving! You, Michael Pappas and all of your District Managers were just terrific with our Associates and for this, I thank you!
The transition to Keyes has allowed all of my work over the last 15 years to continue. It is such a pleasure to go to the offices and see happy and productive Classic agents continuing to thrive as Keyes agents. What a top notch organization! It is also a great pleasure for me to walk into any Keyes office and be so warmly welcomed by all of the staff. I too can continue to be licensed and practice real estate out of enjoyment and not stress to meet financial obligations. Keyes has allowed me to have my life back and I’m sending this note to thank you and let you know how much I appreciate all that has been accomplished for Classic Realty Group and Keyes.
If you wish, when offering the Keyes opportunity, feel free to show my letter to another Broker in order to convey that there is a wonderful life waiting after their proverbial business death along with a great degree of dignity should they chose Keyes.
Regional manager
I have worked with Steven on many mergers as well as individual top producers that have made a move to The Keyes Company from other Real Estate firms. He is genuinely concerned about the people coming on board and works hard with the entire Keyes teams to insure a smooth and successful transition.
Formerly of Leadership Realty, Inc.
I want to personally thank you for a very successful merger. This was a very big decision I made and I am extremely happy I joined The Keyes Co. with all 38 of my agents. You made this merger so easy on myself and my agents.
I started Leadership Realty, Inc. in 1996, we became one of the largest most productive and successful companies in Hollywood. In 2008, I realized the market was changing so much, and that it was difficult to compete with other companies, unless you have all the essential tools to compete. The Keyes Co. has showed us they have all the tools and training to compete with anyone.
You have been calling me and sending me letters for years, I am happy that you never gave up on me.
You have personally taken care of every detail of my merger, and I want to thank you for your professionalism and your passion for The Keyes Co. I am a true believer in The Keyes Co.
Formerly of ERA Murray Realties, Inc.
This letter is in response to letting you know how satisfied I am that our office joined forces with the Keyes Co this past Summer. As you know, these are challenging times in our business & having smooth transition for our agents was a high priority.
The planning & support from you & your team was exemplary as many of my agents have personally thanked me for making the decision to be part of Keyes.
From the time of our announcement at the Signature Grand luncheon to the "Open house" at your Broward & Nob Hill office, having my agents speak at the luncheon was an added bonus my agents really appreciated.
The critical weeks after the closing were also a bonus with round the clock training & support that really made a difference in making them feel at home as well as getting them up & running.
In closing, please feel free to have any of your prospective Brokers give me a call on my cell 954-296-3525 & I’ll be happy to answer any of their questions. All the best to you & your staff & keep up the good work!
Formerly of Don Willis GMAC Real Estate
As you already know I came to The Keyes Company with almost 20 years experience in the real estate industry. Most of my career was spent with major franchises in our market area as an agent, manager and the former owner of Don Willis GMAC Real Estate. The list of the firms includes companies like ERA, Coldwell Banker, Century 21 and Re/Max.
Every time I was ready to make a move I would always overlooked The Keyes Company. What a huge mistake that was. This company is by far the best run real estate firm I have ever been associated with and the the programs that Keyes offers both for management and the associates can not be surpassed by any other firm out there today. I wished that I had discovered this company years ago!
The merger with my office went so smoothly that my associates hardly missed a beat in maintaining their ongoing business and they were and are very pleased that I made the merger with the Keyes Company.
Formerly of HomeTeam Realty
I just wanted to thank you for all your support in making the transition after I merged my brokerage HomeTeam Realty into The Keyes Company.
I keep in touch with my agents that associated with the different branch offices that are closest to their residences & they have the most wonderful comments about how the Keyes managers treat them & help them with their business. One of my top agents never used to attend my sales meetings (even though they were superb) but hasn’t missed one since the merger. As you know, one of my main objectives was to make sure that my agents that I had such a close relationship with for so many years found a new home that had a corporate & office culture simillar to mine. The Keyes Family is not just a phrase used often but the spirit actually exists. From the President Michael Pappas to the tech support people to Phil Clodgo in the training department... everyone at Keyes is helpful & responsive.
I want to add what I feel are a few of the best services that we have here at Keyes that help the agents make more money.
The Keyes Hotline System which is so simple to use & helps the buyers get the info on the property without having to speak to agent yet gets contact to the Keyes agent within seconds.
A CMA program that links to a full color Listing Presentation that can be printed on our color laser printers or emailed directly to a seller.
The Enhanced Listings program on Realtor.com that my agents were paying between $400 & $1000 per year & are included here at Keyes at no additional charge.
Keyes affiliation with the company Leading Real Estate Companies of the World with over 120,000 top agents which send us quality referrals.
As you know I have been with Coldwell Banker, ERA & GMAC Real Estate for many years & we all know that the full service one stop shopping model is truly the what consumer wants ( & needs) but I have never seen mortgage & title services work as good as it does here at Keyes. They deliver on the promise of superb service & help to get every deal closed & isn’t that what it’s all about.
Again... thanks! I am enjoying my twilight years & making money too.
Formerly of SaMina Realty
I want to express my sincere pleasure since our joint venture on May 22, 2008. Both my sales associates and I have felt welcome and are settling in comfortably in our new environment now that the transition is complete.
My staff is thriving under the extensive training and administrative support that they have received since coming on board.
Your District Manager, Nita Summer has been instrumental throughout our move. Her guidance and management efforts are unparallel. The promotions and advertising that the Samina Group received since joining The Keyes Company was delivered, as promised, to the point of exceeding my expectations.
The Keyes Company is a solid organization and I know I can always count on your continued support and management efforts. I am delighted in joining the Keyes family and look forward to prospering together.
Thank you again for the generous welcome.
Formerly My Home Realty
I am very glad to have the opportunity to express myself in this important issue ! I have several reasons why I chose KEYES.
First reason, Steven Reibel, around twelve years ago set an appointment with me, at that time I was Broker Owner of My Home Realty Inc. and I was not decided to sell, but Mr. Reibel impressed me very positively about Keyes Co., and all these years. I was receiving his correspondence remembering me all the achievements KEYES was obtaining. I was in the Real Estate Business since 1979, I knew about Keyes Co. but he kept the spark alive.
The Second reason is that I personally met Mike Pappas at Realtor Association of Miami, and I liked his outgoing personality, and I realize that among several large companies, Keyes has a warm sense of family that now I am proud to belong to.
The Third reason when I had an interview with Victor Ulloa, the Kendall Office Manager, I knew that I can work with him in a very pleasant way because of his knowledge, understanding and cooperative attitude, and that moved me to my final decision. Actually I am making my efforts to attract other associates to our family...
Marotta Realty Group
About six months prior to the formal joining of our forces, I realized the need to align my real estate brokerage business with a larger, more sophisticated firm with a proven track record. As a boutique luxury broker, I understand the difficulties associated with marketing signature listings across the country and around the world without access to the powerful tools of a large corporate machine with substantial "back room" support.
Within five minutes of meeting with you and Mike Pappas, I knew that joining the Keyes family was the right fit for me. Your support for our team in just the first few months of our alliance would have taken years to create on my own, and been cost prohibitive.
I now go on listing appointments armed with unparalleled tools that provide a palpable confidence that offers the consumer validation that our team is the right choice for them to sell their property for the highest price in the most efficient time frame.
Most importantly, you and your associates truly listen to what mattered to us, and from the early stages of our talks until the present, you have always gone the extra mile to satisfy our wants and needs. It's nice to know that you and the other company leaders are working behind the scenes on a daily basis to assure our success.
The Keyes Company is a family business. They treat both their employees and customers like family. Loyalty and respect for the client is paramount, and that's the way I want to run my business too.
I am proud and honored to be part of the Keyes organization, and I am always available to speak directly with any fortunate individuals who are offered a similar chance to take their business to new levels of success with Keyes.
Executive Vice President, Corporate Development
Steven Reibel is a true visionary within the North American Real Estate industry as proven by his amazing track record of innovative products and services that he has bought forward to Keyes Real Estate Company; and the industry as a whole. Steven has been instrumental in making Keyes such a powerful and prominment brand in the Florida real estate market. Steven is a great resource when it comes to managerial and real estate related insight and direction
N.E. Florida Territory Manager at Amramp
Steven & I worked together several times. We were employed at an Auction firm at the same time, worked closely with him at a great real estate company (Keyes Company/Realtors) & I also contracted his firm to help us with several successful multi-million dollar Auctions. The "ultimate professional"....are words that come to mind. Would recommend him highly!!!!!
Marketing Expert and Aspiring Golfer
Steve is dedicated, thorough and always open to expanding his knowledge. His enthusiasm is contagious! I always enjoyed collaborating with Steve on the many projects we worked on together. A pleasure to work with.
Executive Vice President of Sales at Proxio
I have been interacting with Steven for over five years. I have found Steven to be professional, passionate, and highly informed as it relates to his role at Keyes and the real estate industry in general.

Furthermore, Steven has always treated my team and I with the utmost respect. We are truly partners in every sense of the word and I would highly recommend him and Keyes.
President at Auction Company of America
Steven Reibel, the ultimate professional leader and organizer. An idea person, who always sees the ''big picture''. A team player; family man; and dedicated to ''getting the mission successfully completed''. Over the 25 years, I have known Steven, we have worked together and accomplished the impossible. Recently we collaborated with Steven and Keyes for a great Florida Keys auction event! A true ''go to guy''
President of The Recruiting Network and Publisher of www. Recruiting Pipeline .com
Steve is a highly skilled real estate professional who uses key data to recruit and retain productive sales associates.

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