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Jay Macklin

Owner/Broker Platinum Living Realty BR571106000
Jay is the Co-founder and designated Broker of Platinum Living Realty based in Scottsdale. A luxury residential real estate brokerage with offices all over the Metro Phoenix area. Jay has spent more than 30 years in Marketing and Business Development. Jay grew up in the Automotive capital of the world, Detroit, Michigan and moved to the Valley from Ann Arbor, Michigan in 1996. Prior to Real Estate, he spent 18 years in corporate transportation sales, acquiring numerous awards and achieving the highest recognition in industry sales and sales management. With a passion for agent growth and development, Jay focuses most of his days helping agents build, maintain and grow a sustainable real estate business by way of multiple pillar creation and business planning. Jay truly wants to see his agents grow and prosper along with the company.

After scoring in the top 1% in his Broker school class, Jay along with his wife Michelle decided to start Desert Platinum Properties in 2010. With only 10 agents on January 7th 2013 Jay & Michelle converted Desert Platinum Properties to a franchised real estate company. Fast forward a few years, Platinum Living Realty has grown to 5 offices, 122 agents and is fast becoming the Market Share leader in each of their respective locations. Jay is also one of only 2 Phoenix area certified coaches for the Craig Proctor coaching program and runs the Broker/Owner Program for Craig Proctor Coaching Systems.
Nov 17, 2023

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Director of Operations
We all have a passion for helping others, which is one of the common threads that unite us. We have an incredible and talented staff, and each brings something different to the company. Our culture fosters respect, inclusivity, collaboration, and growth. We also have a lot of fun together. My motto is to do what you love and love what you do. I love to serve our agents and help them in any way I can to help them achieve their goals and create a positive experience for them. We have a fantastic group of agents, and it is truly a joy to work with them daily.
Realtor
Jay continually Refines his Brokerage Model for Agents wanting a Premier Experience. Platinum Living Realty offers Professionalism, Accessibility, Creativity, Experience, and Masterful Marketing implemented with Systems and Support.
Realtor/Investor
I worked for Jays office for over 7 years. As time grew I started moving in a different direction but I can’t say enough amazing things about this company. Jay Macklin provides systems processes even LEADS to agents that want to be in the retail side of this business. He has weekly meetings and accountability programs, he listens to agents, meets with them and is very active in his business. Michelle, his wife is just as powerful and handles the other side of this business. They are a power couple.
Real Estate Professional
Jay Macklin and Platinum Living Realty offer the Luxury Real Estate Agent the training, support and industry edge required to compete in a VERY competitive market. The fabulous team at Platinum Living, and Jay's experience and relentless passion for inspiring his agents success, is unlike anything I have experienced in 20 years in the Real Estate business. Not everyone is a good fit at Platinum Living but for a top agent, it is the place to be!!
Agent
Recently came to PLR for three componets that were most important to me: a GREAT broker who's accessible, knowledegable and fun to work with; fantastic support from the marketing, operations, and transaction team members; and the polished, professional, boutique branding that still matters in this industry. Jay's vision, energy, and positivity - along with the overall collaborative synergy of the team, have been everything I was hoping for!
Agent
I became a member of the Platinum Living Team through a recent merger. Jay, Michelle, and their staff have been very welcoming into their family. As an Agent the training and resources available have been extremely helpful. I would highly recommend Platinum Living to anybody looking to buy or sell property or seeking a career in Real Estate.
Real Estate Agent
I made a smart decision one year ago and that was moving my real estate business to PLR. Jay Macklin and the team are the best. Jay is always there to share his knowledge, experience and assistance. The training, support and services help me grow my business and shine in the marketplace. I love real estate and working with my clients and even more with Platinum Living Realty alongside!
Transaction Coordinator
Jay has been a wealth of information and assistance. He is never too busy to help me out when I have a question or issue. His brokerage offers tons of support in ways of training, marketing, leads and much more. Really can't say enough about what a great guy he is!
Realtor
Jay is extremely knowledgeable about the business of real estate, how to build a successful business and marketing. The culture they have created is second to none. I would highly recommend to anyone considering a change in brokerage to consider Platinum Living Realty.
Real Estate Advisor
There ae three things I wanted to ensure when deciding which Real Estate team to join:
1. Can I trust them?
2. Do they care about me?
3. Are they committed to excellence?
Jay and his team have earned 5 stars in all areas. The training, attention to detail, and team comradery is superior to other Brokers I have worked with in my career. They are helping me transition into a larger footprint within the luxury market and I couldn’t be happier!
Realtor
I recently joined the PLR team, and have been very happy with the encouraging vibe, and overall attitude of Jay and his team. They have all been genuinely welcoming and supportive! Always available and happy to help in any which way during the transition and beyond.
Team Lead for The Jack and Raul Team
Raul and I brought our team over to Platinum Living because of the tools they provide agents, and the environment. The on-site marketing team, lead generation systems and leadership at Platinum Living have helped elevate our team. Platinum Living does not just promise to give you the tools for success, they deliver. Jay and Michelle run the brokerage like a brokerage should be run, with integrity and overall care for their agents.
Realtor
I landed at PLR because I wanted an upscale boutique brokerage that had it's roots in Arizona. I didn't want to get lost in the millions of agents in the larger firm. Although I interviewed numerous brokerages I didn't know much about what I was getting into with a new career. I only knew where I wanted to be in 5 years. I chose PLR and have stayed with PLR because of the accessibility to brokers, to coaches, to support staff and the marketing team who are helping me reach my 5 yr goal in a much shorter time frame. They have all helped me immensely and are available to assist with everything. I love being able to form my own business but yet have incredible people to guide and help me. The other agents here are also super helpful and engaging. The camaraderie here is fun and the air is generally light which I appreciate under stressful situations. I recommend PLR to other agents 100%.
Real Estate Agent
Jay is a real estate visionary. His ability to look beyond today and know what to anticipate and provide to his agents to help them scale their business and flex with the ever changing demands of the real estate industry is exceptional. Last year, Jay consistently encouraged (ok pressed in) on me to incorporate a strategy that I was resisting. Once I embraced his coaching, I sold one of the largest luxury homes of my career! Take the time to just sit down with him for a conversation about what Platinum Living Realty has to offer you and I guarantee we will be working together soon. Looking forward to meeting you! Lisa
Realtor
I have been an agent at Platinum Living Realty for over 2 years. Jay continues to put PLR agents as the focal point of the company. Jay is constantly rolling out new programs that makes my job easier. These programs also make me as an agent, look more professional, leading to more new deals and better client retention!! If you are a real estate agent and want to elevate your game Platinum Living Realty is the place!!!
Realtor®
I have been with Jay since 2016 and he has always inspired a positive and collaborative brokerage, which encourages learning from each other and supporting each other to be the best agents for our clients. Because he listens to his ‘people,’ the brokerage is continually improving, bringing us better technology, marketing and support. Jay is always looking for ways to help us learn and grow and he leads with positivity, humor and integrity.
Realtor
I joined Platinum Living Realty after one meeting with Jay and I knew I had found my landing place! Everyone at PLR is friendly, knowledgeable, and helpful. Jay is always available for any questions I have, and I have A LOT as a new agent, but he walks me through every step of the way without making me feel beneath him for not knowing the answers. Colin & Olivea are ROCKSTARS with marketing ideas and helpful strategies for just about anything. I am happy to be a part of the Platinum Living family.
I joined Jay, Michelle and Platinum Living Realty because it was time in my career to go boutique.
Jay is enthusiastic, upbeat and motivating.
The Platinum marketing team, Colin and Olivia are creative and very easy to work with.
If you’re thinking about a new Broker, add Jay and Platinum Living to your list!
ISA Team Manager
I've been with PLR for almost a decade! I love working for Jay and Michelle as I can see their passion in helping the agents grow and reach their maximum potential. They just truly and honestly care! I've witnessed Jay coach hundreds of agents and provide them innovative ways to thrive in this ever-changing market by providing platforms and tools to generate more business. The PLR staff is the best there is! You couldn't find any other group of passionate people out there with a heart to serve and utmost dedication and integrity.
Working as an agent at Platinum Living along with Brokers Jay, Michelle, and the whole team is a great experience. Not only leadership and guidance on how to be successful complying with all the rules and regs associated with the Real Estate business, but flexibility in many of the other things such as licensed assistants, transaction coordinators and other marketing/technology facilitators that put the opportunity for success in our control. Great Experience!
Real Estate Agent
Jay is on the cutting edge of the Real Estate industry. He is highly involved in making sure his agents have the tools necessary to succeed and grow their business. He makes himself available to his agents and has training and systems that his agents can tap into that are second to none. It was one of the best career decisions I have ever made to join Platinum Living.
MBA, Realtor®
In 2020, I came over to Platinum Living Realty and Jay and Michelle Macklin after some time of discussions. If I were to move brokerages once, I did not want to do it again, so I wanted to make sure it was the right place to land. Wow, was it ever the right decision. Of course, C19 happened right after that, and when so many didn't know what to do or what was going on in the market, Jay and the brokerage helped provide so much support that my business thrived during that time. He cares about the agents and their success, so I wholeheartedly feel that what I invest into the brokerage I receive back in droves. Can't recommend highly enough!
Realtor
I'm glad I found my forever home. It has been by far the best Brokerage I've joined in my Real Estate Career. Jay is always helping his agents stay ahead of the trends with cutting edge technology. Training and coaching us constantly to be the best version we can be. He is definitely a great coach. He's very knowledgeable, but most importantly very down to earth and caring person.
Associate Broker
Jay is a great Broker/Owner for our office. He supplies the tools and training that all agents can use to better their business. He is always willing to help and always has a great attitude.

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