Smart Motors

Welcome to Smart Motors Toyota ~ Scion.

We provide you a fast and convenient way to research and find a vehicle that is right for you via our website. Whether you are looking for a new or used Toyota car, truck, or SUV you will find it here. We have helped many customers from Madison, Monroe, Janesville, Verona, Middleton, Oregon, Waunakee, Cottage Grove, Stoughton, Sun Prairie and Evansville find the Toyota of their dreams!

We know that prospective customers are extremely well educated when researching their next vehicle. Smart Toyota has made it easy to get all the available vehicle information so you can spend less time researching and more time enjoying your purchase. Check out our new specials and used specials for additional savings on your next vehicle.

As a premier Wisconsin Toyota dealer, we have a huge selection of new and used vehicles from which to choose. Smart Toyota online and offline customers enjoy special vehicle offers every day. We offer Toyota service & parts, an online inventory, and outstanding financing options, making Smart Toyota the preferred dealer for Madison, Monroe, Janesville, Verona, Middleton, Oregon, Waunakee, Cottage Grove, Stoughton, Sun Prairie and Evansville Toyota buyers. Ready to set up a test drive? Visit our Madison Toyota dealership in Madison, WI today!


Recommendations (856)

Nov 17, 2017

Paulette Janikowski recommends Rodney Potter

Rodney was very helpful. It was a wonderful buying experience.
Nov 17, 2017

Matt Cowden recommends Gary Frederick

Executive Producer

Gary was very attentive, answered all of our questions and made the buying experience a very positive one. Great job Gary!!!
Nov 14, 2017

DAVID & LAUREN MARCU recommends Gary Frederick

Gary helped my wife and I buy a Sienna 5 years ago and a 4runner a few weeks ago. He is reliable, responsive, and helpful in finding the right Toyota. I like his low-pressure but confident style. I would recommend him without hesitation.
Nov 13, 2017

Penny Pierick recommends Michael Finkel

Mike was fun to get to know and he gave us all the information we needed. He went above and beyond in his efforts to find the Highlander we wanted. He was patient, friendly and knew a lot about Toyota and the different options available. We have dealt with Smart Motors in the past and were happy to return for this purchase. The dealership and Mike both get our highest ratings.
Nov 9, 2017

Margaret Collins recommends Michael Finkel

My husband and I came into Smart Toyota to look at Highlanders in early fall of this year. Mike greeted us and from then on we became a "team" to find our perfect car. We put Mike through his paces with lots of questions and concerns. Mike was very helpful and was able to answer all of our questions and gave us his honest opinions on what he thought would be a good car for us. We ended up with a 2018 LE Hybrid Hylander and we LOVE it!!! It has everything we wanted and more!
We would highly recommend Mike to anyone who is looking for a Toyota. He is professional, thorough and just a generally nice guy!

Thanks Mike.
Nov 9, 2017

Blane Einbeck recommends Michael Finkel

Co-worker | Friend

As a co-worker of Mike's, I have referred several friends and family members to him because I know he will take care of them. He knows the product, always makes himself available when you need something and he's an all-a-round great guy. So .... it was only natural for me, after wrecking my Scion iM, to go to Mike for my next vehicle. I'm now a proud owner of a 2018 Toyota C-HR and loving it! Thank you, Mike.
Nov 8, 2017

Chuck and Lois Leveque recommends Michael Finkel

We bought our last 2 cars from Mike. We think he is knowledgeable, friendly, low-pressure and honest. He got us exactly the car and price we wanted, without sales pressure. He was helpful and did an outstanding job for us. Thanks, Mike.
Nov 8, 2017

David A. Branley recommends Michael Finkel

I first came to Smart to look up another person who was not in. Michel took the time to show me the 4runner that I was interested in, even tho he knew I was looking for another person. The second time I came in, Michael greeted me and got the person I was seeking and this manager referred me to Michael who spent a lot of time with me, even driving the 4runner off the sales floor into the parking lot so I could drive it. He was a great person to deal with and I did buy the vehicle. I would recommend Michael Finkel to anyone seeking a vehicle at Smart Motors

David A. Branley
Nov 8, 2017

John recommends Gary Frederick

I bought a 2018 Camry hybrid from Smart Motors two weeks ago. I worked with Gary on the purchase for a few months, through a few test drives and then a special build from the factory. Throughout the whole process, Gary was very pleasant and helpful. He was very knowledgable about the car (a new design for this year), very cooperative in helping me make a decision, and let me take things at my own pace. I had contacted a couple other area Toyota dealers as well, and it was quickly obvious to me that Gary was the salesperson I wanted to buy from. Oh, and I paid the price I wanted to pay; Gary (and Smart Motors) really are motivated to please people so that those people buy cars from Smart. The final sale/closing process was efficient and pleasant, too; Gary is part of a really high quality team.
Oct 22, 2017

Pat recommends Chris Karinopoulos


Knowledgeable and courteous salesman. Chris made the transaction simple and expeditious.
Oct 22, 2017

Maggie Vosters recommends Clint Phillips

English as a Second Language Instructor

I’ve been leasing vehicles from Smart Motors for the last 7 years, and I’ve worked with Clint the whole time. He is extremely knowledgable and always gives straightforward answers. He’s also very friendly and goes out of his way to make sure you end up with the right vehicle for you. I’d highly recommend Clint to anyone who is looking to lease or buy from Smart Motors—he’s great to work with.
Oct 21, 2017

Haley recommends Gary Frederick


I got my first car with Gary. He was super helpful. I am very happy with my car.
Oct 21, 2017

Haley recommends Gary Frederick


I got my first car with Gary. He was super helpful. I am very happy with my car.
Oct 20, 2017

Toni Coats recommends Mario Cardarella

Executive Director of the Evansville Housing Authority

This was the first time I ever purchased a vehicle from a dealership, so it was important that I work with someone I could trust and feel comfortable with. From the initial greeting as I walked in the door, to the last step watching him attach my license plate to my 2016 Toyota RAV4, Mario Cardarella was warm, engaging, and enthusiastic. He made me feel very comfortable each step of the way and was more than happy to answer all my questions. He was very professional; always putting my best interest and needs first. I would highly recommend asking for Mario, if you are thinking about a new vehicle purchase!
Oct 20, 2017

Pete Rauls recommends Clint Phillips


I highly recommend Clint when it comes to finding and selecting your new Toyota. He is so familiar with everything Toyota has to offer. He was able to track down the exact Tundra I was looking for and he worked through all the fine details in a timeframe built around my needs.
Oct 20, 2017

Richard Lindgren recommends Gary Frederick


Gary did a fine job with my purchase
Oct 17, 2017

Shaina Williams recommends Mario Cardarella

Mario Cardarella went above and beyond to ensure I was getting exactly what I wanted and all of my questions were answered. He even came into the dealership on his day off to help me. I would recommend Mario to anyone thinking about purchasing a Toyota.
Oct 17, 2017

Joanne Ampe recommends Clint Phillips

This past August we purchased our second Avalon, first hybrid, from Smart Motors and love the car. On my first visit in search of a new car I met Clint and knew I was in good hands. Not only is he knowledgeable about cars he is a gentleman. Within a few weeks we had an issue with our air conditioning that required extensive investigation and ordering replacement components. Working through this with Scott in the Service Department, his team of mechanics and Clint, all is well. When the time comes again to search for a new car we will definitely head to Smart Motors.
Oct 17, 2017

Teresa Ostertag recommends Chris Karinopoulos


Chris worked diligently to get us the vehicle we were looking for!
Oct 16, 2017

CAROL JEFFERS recommends Clint Phillips


I felt Clint was an excellent sales rep who followed up on information for us. He was enthusiastic about helping customers finding the right vehicle for them. I would recommend Clint to any of my friends. His patience was appreciated
Oct 16, 2017

Heath Corrigan recommends Michael Finkel

Michael was a great resource for us while looking for and ultimately finding our Toyota Sienna. A pleasure to work with someone as genuine and honest as Michael and I'd definitely recommend him to others when looking for a new car.
Oct 15, 2017

Michelle Venturini recommends Rodney Potter

Director of Human Resources

We have bought 2 cars with Rodney and have been very impressed and satisfied with his service. Rodney is very professional, takes time to answer questions, and follows up when he says he'll follow up. We will buy more vehicles from Rodney and Smart Toyota!
Oct 10, 2017

David Marshall recommends Clint Phillips

Medical Student

Clint was an excellent consultant throughout our entire car buying process. Not only was he highly knowledgeable, helpful and easy to stay in touch with, he also made the process fun and made things really easy on us. Thanks so much, Clint!
Oct 10, 2017

David Coakley recommends Rodney Potter

Retired Vocational Counselor

We needed to purchase a car in somewhat of a hurry following a car accident. Rodney Potter helped us from start to finish.We had so many questions and were slow in making a decision. Rodney was patient with us. He told us about saving on the sales tax when your car is totaled. This was good information we were not aware of. We took up a lot of his time and he remained friendly and patient throughout. I would recommend him to others without hesitation.

Oct 10, 2017

Wallace Revels recommends Mario Cardarella


I began my search for a new car by emailing Smart Motors with a few questions. Mario returned the email promptly with all of the information that I requested. I then made an appointment at which Mario showed me several automobiles and answered all of my questions. I can't think of a better automobile purchasing experience than the one I had with Mario at Smart Motors.

Our Team