Smart Motors

Welcome to Smart Motors Toyota

We provide you a fast and convenient way to research and find a vehicle that is right for you via our website.

Looking for a new or used Toyota car, truck, or SUV in Madison you will find it here on Odana Road. We have helped many customers from Madison and throughout the state of Wisconsin find the vehicle of their dreams!

We know that smart shoppers are well educated, and do their homework before contacting any car dealer. When researching your next vehicle check with Smart, we will provide you will all the information you need to make the right choice for you. Smart has made it easy to get all the available vehicle information so you can spend less time researching and more time enjoying your purchase.

Check out our new specials and used specials for additional savings on your next vehicle.

As a Wisconsin #1 Volume Toyota Dealer in 2017, we have a huge selection of new and used vehicles from which to choose. Smart Toyota online and offline customers enjoy special vehicle offers every day. We offer Toyota service & parts, an online inventory, and outstanding financing options, making Smart Toyota the preferred dealer for Madison, Monroe, Janesville, Verona, Middleton, Oregon, Waunakee, Cottage Grove, Stoughton, Sun Prairie and Evansville Toyota buyers. Ready to set up a test drive?

Visit our Madison Toyota dealership in Madison, WI today!


Recommendations (885)

3 days ago

Julio Lopez recommends Javier Osuna Leon


He did a great job. He was professional, also answered all of my questions. Made the prosses very fast.
3 days ago

Patricia Bois recommends Clint Phillips

Clint is amazing! He made my car buying experience fun and easy. He knew my likes and dislikes and helped me choose a car that was perfect for me. It took very little time to buy, get educated about the features, sign the papers and drive it off the lot. Thank you Clint!! I appreciate you and your dedication to my buying experience.
Feb 14, 2018

Jesse Quinn recommends Clint Phillips

Clint was very responsive and willing to lay out the various options throughout the sales process. I would recommend him to any of my friends or family.
Feb 13, 2018

Antonio Esterrich recommends Brian Esterrich

Antonio Esterrich

Brian found the right car for me at the right price. Excellent service, I would definitely recommend Brian to all my friends.
Feb 10, 2018

Anonymous recommends Clint Phillips

Clint helped us get our lease of a new 2018 Rav-4 in February. He did a great job! Clint is a very likeable person - polite, courteous and very knowledgeable about the car we got. Thanks for a great job, Clint!

The Gladem's
Ken & Janice
Feb 10, 2018

Paul and Karen Marshall recommends Clint Phillips

Customers of Clints for a VERY LONG TIME!!

We have worked with Clint for a very long time. In fact, Clint has not only been our 'go to' man when we want a new or used car, he has become our adult children's 'go to' man as well. I do believe between our entire family, we have bought over 8 cars from Clint. He is THE BEST!!
Clint listens, asks great questions, he is brief and to the point, and he doesn't hound or nag. He finds out what your needs are, what your budget is and gets you what you want. And to top it off....he's hilarious!!! It's as simple as that when you work with Clint. Thanks Clint for being the best!!
Feb 9, 2018

Abbey Vacca recommends Javier Osuna Leon

Abbey Vacca

Javier did a great job! He heard what I wanted, what I didn't want, my price range, and made everything fit.
I would recommend his service to anyone!
Feb 8, 2018

Marlene Forbush recommends Rodney Potter

Occupational Therapist

Rodney was very professional and did an excellent job of working with me to provide the type of car I was looking for. He exuded enthusiasm and a professional manner to help me choose and buy the right car for me. He did superior work!
Feb 7, 2018

William Fannucchi recommends Mario Cardarella

My wife and I had a great experience at Smart Motors. Mario answered all our questions and gave us a good price for the car we wanted. No high pressure sales pitch. Very laid back and helpful. We normally don't enjoy buying cars but our experience with Mario and Smart Motors was very enjoyable. So thanks tons to Mario. We are enjoying our new ride very much.
Feb 7, 2018

Jeremy Thornton recommends Mario Cardarella


I would like to recommend Mario Cardarellaas a quality sales representative. He was very knowledgeable and efficient.
Feb 6, 2018

Rebecca recommends Michael Finkel

Highly recommend Michael! This was my first time ever buying a car and he helped make the process easy. Very great personality! I am so happy with my new purchase, couldn’t have done it without him!!
Feb 6, 2018

Kayla Landry recommends Mario Cardarella

Mario was wonderful to work with. He made the buying process so easy and comfortable. I appreciate how he really took the time to address what I wanted in a vehicle and what I wanted to spend. Thanks for being awesome!
Feb 6, 2018

Mike Gorski recommends Brian Esterrich

Business Owner

Brian did a great job helping me find the exact car I was looking for. He didn’t push other cars on me, or try to sell me something that I said I didnt care about - which is always appreciated. The process was simple, fast, and very pleasant. Brian is the man!
Feb 5, 2018

Clarence Thistle recommends Chris Karinopoulos


Chris was the kind of salesman you hope to encounter at a car sales lot. Chris was easy to talk to and seamed to be sincerely interested in finding the right car for us.
He was easy to talk to, and would answer any questions we had about the vehicle.
He was also very knowledgeable about all the Toyota models.
Chris is the kind of person you would want for a friend. If you are shopping for a used Toyota, ask for Chris!
Feb 5, 2018

Sherri Hefty recommends Chris Karinopoulos

I've known Chris for years and was delighted when I got the opportunity to work with him again when purchasing my new vehicle. He had answers for all my questions and helped me determine what would be the best vehicle for me. There is comfort in knowing you are getting the best deal and I have only great things to say about Smart Motors in general. Chris was the cherry on top!
Jan 31, 2018

Carrie Xander recommends Chris Karinopoulos

Business office manager

Chris was so helpful and friendly when I purchased my vehicle. I would recommend his service to anyone looking to purchase a vehicle.
Jan 19, 2018

Tom Steffens recommends Gary Frederick

I've worked with Gary several times purchasing both new and used vehicles from Smart. He has always treated me in a most professional manner and answered my questions even well after the sale. I recommend him highly to anyone looking for a vehicle at Smart Toyota and thank TJ Johnson for recommending him.
Jan 19, 2018

Max Kramer recommends Gary Frederick

New Car Customer

We are out of state customers who purchased a 2018 Toyota Highlander from Smart Toyota. This was our first transaction with both this dealer and with Gary Frederick. The out of state transaction went very smooth with some price haggling and specific required model details included in the purchase process.. When we finally arrived to pickup the vehicle in Madison, Gary made our visit to Smart Toyota a very good experience as we felt, despite being out-of-state customers, we were treated as valued,, long-time Smart customers. Gary and his staff were totally prepared for our arrival and all went very well. I highly recommend using Smart Toyota and specifically Gary Frederick for your next auto purchase.
Jan 19, 2018

Keith recommends Michael Finkel

No nonsense and easy to work with. Will definitely look him up next time I looking for a new Toyota.
Jan 19, 2018

howard hawley recommends Rodney Potter


Yes, Rodney did a very good job selling us our first Toyota. He was truthful and did not try to sell us a car just to get one off the lot like other salesmen from another dealership did. He showed us all the new features and was not rushing us to make the deal. After the car was ordered, he kept us informed when the car would be shipped. So far we are very pleased with our new camry. Thank You Rodney Potter
Jan 17, 2018

Julie Cummings recommends Clint Phillips

Clint Phillips did an excellent job!
Jan 16, 2018

Roger Kohls recommends Gary Frederick

When I was in the market for a new RAV 4 I contacted Smart Toyota. My salesperson, Gary Frederick, was excellent to work with. Gary provided me with all the answers I had questions for. Some of them were a little more technical but he dug into getting me the right information. Gary made the whole process transparent. He was more of a vehicle consultant than a salesperson. In the end, I felt like I was buying and I never felt I was being “sold”. He has checked in with me to make sure I was happy with my new RAV4 hybrid at least 3 times and I have only had the car for three weeks. I highly recommend Gary and wouldn’t hesitate sending any of my friends to him for an excellent buying experience.

Jan 16, 2018

Susie Goodenough recommends Gary Frederick

Gary did a wonderful job helping me with my Highlander purchase. Took time to show me all the options on the Highlander. I also called later with a question, was so helpful and friendly,which I really appreciated. I love my new blue Highlander!
Jan 15, 2018

Kim Shinstine recommends Rodney Potter

Rodney made the purchase of my new Camry seamless. He coordinated all the details behind the scene making my new car purchase effortless. He listened, was approachable and a joy to work with. I look forward to working with him again the next time in am in the market for a new car.
Jan 15, 2018

Dick Wilcox recommends Michael Finkel

I just bought my second Rav4 from Mike. Each time it was a great experience, and I endorse and recommend him without hesitation.

Our Team