Smart Motors

Welcome to Smart Motors Toyota ~ Scion.

We provide you a fast and convenient way to research and find a vehicle that is right for you via our website. Whether you are looking for a new or used Toyota car, truck, or SUV you will find it here. We have helped many customers from Madison, Monroe, Janesville, Verona, Middleton, Oregon, Waunakee, Cottage Grove, Stoughton, Sun Prairie and Evansville find the Toyota of their dreams!

We know that prospective customers are extremely well educated when researching their next vehicle. Smart Toyota has made it easy to get all the available vehicle information so you can spend less time researching and more time enjoying your purchase. Check out our new specials and used specials for additional savings on your next vehicle.

As a premier Wisconsin Toyota dealer, we have a huge selection of new and used vehicles from which to choose. Smart Toyota online and offline customers enjoy special vehicle offers every day. We offer Toyota service & parts, an online inventory, and outstanding financing options, making Smart Toyota the preferred dealer for Madison, Monroe, Janesville, Verona, Middleton, Oregon, Waunakee, Cottage Grove, Stoughton, Sun Prairie and Evansville Toyota buyers. Ready to set up a test drive? Visit our Madison Toyota dealership in Madison, WI today!


Recommendations (826)

Sep 17, 2017

Jo Gill recommends Gary Frederick

Gary is a very thoughtful and caring person. He was very careful that I got the exact car I wanted and made helpful suggestions. At no time did I feel pressured or hurried. Gary helped me get everything done that needed doing . I will recommend
Gary to any all my friends and of course encourage them to buy a Toyota. Jo Gill
Sep 15, 2017

Nagesh Adluru recommends Gary Frederick

Gary provided us fantastic service. Very kind, professional and clear in communicating with us. Made us feel very comfortable. I would strongly recommend him for buying cars with.
Sep 15, 2017

Wayne Stemple recommends Gary Frederick

Senior Developer

I found Gary to be very professional and helpful as we worked together to finalize my purchase. I told him that if my experience was positive, that I probably would return when my other vehicle needed to be replaced. I most likely will be back in a couple of years and will seek out Gary.
Sep 15, 2017

Ginger Mandel recommends Rodney Potter

new car owner

Our sales associate Rodney was very informative on all of Toyota's newest features even though we are previous owners. He was quick to give us a competitive price that no other dealer could beat! So we drove 200 miles to buy this Toyota Rav4 and love it!
Sep 15, 2017

Mike Michon recommends Rodney Potter

Cultivation Manager

Rodney was easy to deal with over the phone as I purchased the truck from out of state. When I flew in to pick up the truck he stayed late and didn't rush me out the door. Great purchasing experience and would highly recommend Rodney and Smart Toyota to anyone.
Sep 15, 2017

Ted Graeve recommends Gary Frederick

Ted Graeve

Gary was very helpful and joy to work with. I believe he he gave us very fair price for a new vehicle right from the get go .
Sep 13, 2017

Paul Zech recommends Michael Finkel

Michael was very knowledgeable and was able to answer all of our questions about the Highlander we were looking for. He made the car shopping experience enjoyable.
Sep 12, 2017

Joan Werla recommends Michael Finkel

Michael was very professional, listened to what I wanted and found exactly the right car for me. It was a pleasure to work with him.
Sep 11, 2017

O. L. Bell recommends Gary Frederick

Gary is very personable and professional. He is great to work with and knows his business. I will recommend him to anyone. Smart Motors is lucky to have him!!
Sep 11, 2017

Aaron virani recommends Rodney Potter

Recent grad

Very helpful and non aggressive like the stereotypical car salesman. Would recommend 11 out of 10
Sep 11, 2017

Greg Hill recommends Rodney Potter

What started as a simple, online inquiry about 2017 Highlanders available at Smart Motors ended with my purchase of one because of the care and attentiveness of Rodney. He was responsive, attentive, and cordial in his dealing with my wife and I which made the decision to make our purchase easy. He also coordinated well with the detailing and financial offices at the dealership to make for a smooth buying process. If we ever need to buy another car, we'll be in touch with Rodney.
Sep 10, 2017

Chris Medenwaldt recommends Rodney Potter


I purchased a 2017 Corolla as a surprise for my wife. I was able to completely navigate this process with Rodney online and through emails. There were no pressured pitches, no excuses and no unfulfilled promises. Rodney was able to beat all other dealership pricing as well. This worked out great for my wife as she got exactly the car she wanted at a great price...and a surprise as well.
Sep 7, 2017

Darrell & Mary Kromm recommends Gary Frederick

Owners of Reeseville Ridge nursery

Gary Frederick was able to find us the model and color car we were seeking to buy. Finding a car with a standard transmission has become more difficult in the past few years. Gary's help online conversing about the car lead us to arrange to buy and pick up the car. Once we were at Smart Motors, Gary was most helpful showing us the car and expediting the completion of the sale. Gary also introduced us to the service staff for future services on the car.

After the sale Gary has kept in touch with us to learn of any problems we might have with the car. We have been very pleased with Gary and the staff at Smart motors.
Sep 7, 2017

William P. Birkemeier recommends Michael Finkel

Professor University of Wisconsin

We found Michael to be a personable guide on the way to a new Prius. He knew his subject and was able to convey his enthusiasm for it.
Sep 4, 2017

Lars Skog recommends Michael Finkel

Michael was very helpful and friendly. He as very easy to communicate with and abstained from the usual car salesmen attitudes. You get good answers to your questions and if he doesn't have the answer, he will find out without fuzz. Warmly recommended.
Sep 1, 2017

Dale and Debby Wilcox recommends Michael Finkel


We went to Mike for a truck and ended up getting a 2017 gray Tacoma for me and a gray 2018 CH-R for my wife! Excellent sales consultant and a pleasurable experience. We love our new vehicles! We would highly recommend Mike for all your new cars!
Aug 31, 2017

Dean Rugotska recommends Michael Finkel


Mike was a pleasure to work with. Very knowledgeable in comparing vehicles and how the options work etc. Not high pressure and helps you through the process very well. I would recommend him to anyone and will use him the next time we buy a vehicle. Great Job Mike.
Aug 23, 2017

Terry and Lydia Creydt recommends Michael Finkel

Our auto purchasing experience with Mike Finkel and Smart Motors was most enjoyable! Mike addressed all questions thoroughly and timely. We always felt we were Mike's only customer. The 2017 Highlander Limited Platinum is a very nice ride and at a very fair price.
Aug 10, 2017

Gina L recommends Gary Frederick

I've been slacking off with this review. The day we bought this 2017 Toyota Tundra crew cab, we ended up driving to North Dakota for a family fishing trip! As I'm sitting here in my comfortable truck, we are actually on our way to North Dakota once again! We're one spontaneous and fun family of 5 in which our personality definitely goes well with this truck! Gary is awesome! So great to work with. I had about a week and a half or so to buy this truck before our fishing trip. I've shopped around and almost bought one on the east side of Madison. I had given them my business just the year before and I thought that they would put that into consideration and take care of me. I met with my east side sales rep who tried to accommodate me and his boss, Nathan Riesen. My sales rep was good and did his job. The internet sales manager however, was quite rude. I told him that Smart Toyota quoted me a better pricing for a truck that has all the features we were looking for. I understood that Nathan already had one on hand, but it just didn't fit our whole vision. He insisted that he had already given me the best price there is and said point blank to my face that if I wanted to "play this car salesman game, "let's play". He then unprofessionally slammed both his hands onto the table in front of myself, my husband and 10 year old child! As a person with management background, I was embarrassed by his actions. He showed his guests/customers that he couldn't control his anger and that he was probably better than everyone else. You better believe that I walked out shortly after. His actions were uncalled for. We didn't deserve that! Thank God, my husband and I drove separately. When my husband got home, he said that Nathan eventually honored Smart Toyota's price. But Nathan also told my husband that the truck we wanted will have to be customized and will probably not be available until July. Wow. My first thought was, who's playing this car salesman game? The next morning I texted Gary that I was ready to sign if he is able to guarantee me my truck. While on the east side, we were told that Smart had "lied" to us because in the Toyota system/site it showed nothing on hand for the truck we wanted. Needless to say, our truck was on ground as we signed our papers that morning. It was pretty funny. Gary was great because I literally gave him 6 days to have the truck on hand. Everything from the exterior to the interior was exactly what my husband and I wanted. Why settle for less when you're paying so much for it! And so, 6 days later we picked up our brand new truck and drove out of the lot of Smart Toyota. Didn't have to wait till July. And oh, general sales manager, TJ Johnson was great as well. Addressed all of our concerns and was willing to find a leeway to accommodate us. Both were very professional, humble and personable! Smart Toyota has proven to me that anything is possible! They definitely gained my loyalty. Thanks Gary for your patience and non-pushing car salesman skills, made the game that much easier!
Aug 9, 2017

Jacob Miller recommends Gary Frederick

I've worked with Gary on two leases now, and I wouldn't even consider going anywhere else. He made the process enjoyable and easy to understand. Can't recommend him enough.
Aug 8, 2017

Colette D recommends Clint Phillips

I purchased the new Rav4 XLE. A co-worker recommended Clint Phillips. He was friendly, knowledgeable, a good listener, easy to talk to. He explained features so I could understand & answered all my questions. He went above and beyond, even drove to my small garage to see if the RAV4 would fit. He was not the typical high pressure sales person and he let me make my own decision to purchase the RAV.
Aug 8, 2017

David Stratton recommends Michael Finkel

Mike went out of his way to provide us with "taxi" service after our Camry was destroyed in a collision. He also found the right replacement vehicle and got us back on the road again in short order.
Aug 7, 2017

Debby Peirick recommends Rodney Potter

Hi, I purchased my 2017 Corolla from Rodney this past mid-June. He was courteous, helpful with any questions, and made sure to give me the best deal possible. The deal was so great, that previous Toyota dealerships I had visited could not match his price. I was a very satisfied customer. Thank you again, Rodney! I love everything about my car.
Aug 7, 2017

Toni Copple recommends Gary Frederick

We enjoyed working with Gary. He was very helpful in getting the right vehicle for us and making sure we were satisfied with our lease. He is very professional and and a pleasure to work with. Would highly recommend Gary to anyone looking to lease or purchase a Toyota.
Aug 7, 2017

Ralph Warner recommends Michael Finkel


Michael is great to buy a car from! No pressure sales and very knowledgeable about the vehicle. We love our Highlander Hybrid! Thanks Michael.

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