Smart Motors

Welcome to Smart Motors Toyota

We provide you a fast and convenient way to research and find a vehicle that is right for you via our website.

Looking for a new or used Toyota car, truck, or SUV in Madison you will find it here on Odana Road. We have helped many customers from Madison and throughout the state of Wisconsin find the vehicle of their dreams!

We know that smart shoppers are well educated, and do their homework before contacting any car dealer. When researching your next vehicle check with Smart, we will provide you will all the information you need to make the right choice for you. Smart has made it easy to get all the available vehicle information so you can spend less time researching and more time enjoying your purchase.

Check out our new specials and used specials for additional savings on your next vehicle.

As a Wisconsin #1 Volume Toyota Dealer in 2017, we have a huge selection of new and used vehicles from which to choose. Smart Toyota online and offline customers enjoy special vehicle offers every day. We offer Toyota service & parts, an online inventory, and outstanding financing options, making Smart Toyota the preferred dealer for Madison, Monroe, Janesville, Verona, Middleton, Oregon, Waunakee, Cottage Grove, Stoughton, Sun Prairie and Evansville Toyota buyers. Ready to set up a test drive?

Visit our Madison Toyota dealership in Madison, WI today!


Recommendations (954)

4 hours ago

Jessica D recommends Michael Finkel

Artistic Director Raw Inspirations Dance Company

I would highly recommend Mike to anyone. I first met Mike 2.5 years ago, when I thought I would be purchasing a new Camry or Rav4. Needless to say I made my trust 2006 Camry last another 2.5 years and then the time came for her to retire---I still had Mike's contact information, and checked to see if he was working he was. Mike hadn't seen me in 2.5 years and he remembered me, what I did for business, and we found the car that I wanted for the price point BELOW what I was looking for. The whole experience was a huge success, so much that I brought my brother and sister-in-law with me and they found a vehicle that same day with the help of Mike. His customer service is above and beyond. He really cares about each of his clients, I know I will gladly send anyone that tells me they are looking for a new car his way! Thank you for all your work Mike you are wonderful and I am thankful to have you in my corner! BIG HUGS!

nick ringelstetter recommends Michael Finkel

I was referred to mike by a happy customer of his. he was extremely easy to work with. there was NO HIGH PRESSURE. He asked me want I needed in a car and bango it was done. My last two cars yielded me over 638,000 miles and I fully plan to go over the 1,000,000 mark with this one. Mike i'll see then,God willing we're both still here.

jerry lehman recommends Gary Frederick

We really enjoyed working with Gary. He was very helpful and low pressure.
Jun 5, 2018

Jeff B recommends Michael Finkel


Mike gave us the best car buying experience we have ever experienced, exhibiting his professionalism every step of the way.
A very honest, knowledgeable salesperson that we will be contacting next time we decide to purchase a Toyota product.
May 27, 2018

Brieanna Solano recommends Clint Phillips

Surgical Technoligist

Clint was very patient with me. I was kind of demanding on what I wanted in my car and he delivered every single thing I asked for. I ended up getting my car about a month earlier then expected it so I was very happy! He definitely went above and beyond. I worked with him on my last lease and I will most definitely work with him on my next. I would recommend Clint to any family or friends that were looking for a new vehicle.
May 26, 2018

Darles Hoffman recommends Gary Frederick


We would highly recommend Gary Frederick for purchasing a new vehicle. We were able to do most of our paperwork over the phone and he made it very convenient for us to pick up our new vehicle. Gary also was able to find the color of the vehicle we wanted inside and out. Gary was friendly and informative and was great to work with.
May 26, 2018

Anonymous recommends Brian Esterrich

I had the pleasure of Brian being my sales agent in the purchase of my new car. He is someone very professional, he was interested in what I was needing, he gave guidance to the whole process, and after the sale I received his call to know how everything went with my new acquisition, and he made me feel a valued customer. Thank you Brian, for your attention and dedication.
May 25, 2018

Brenda Appenfeldt recommends Gary Frederick

Retired Registered Nurse

Gary does such a nice job explaining all the different options available at Toyota, listens to the customers likes, needs, and then will give his recommendations as to what your options are. I just leased my third Rav 4 Hybrid and have to say Gary is my "go to man"!
May 25, 2018

Amanda Yarbro recommends Clint Phillips

I really enjoyed working with Clint. He was very knowledgeable about the vehicles we were considering and took out lifestyle into account when making recommendations. He was very low pressure. I would definitely recommend working with Clint.
May 25, 2018

Amy K. Moran recommends Rodney Potter


Thanks to Rodney for his excellent service. He was attentive, informative, timely and pleasant to work with. Keep up the good work.
May 22, 2018

Megan Voakes recommends Rodney Potter

Design Engineer

Rodney was great at communicating (via phone, texting and email), and responded very quickly to any questions. He helped me narrow down my options early on, and made sure that I got the best deal before signing. Highly recommend!
May 21, 2018

Tom & Suzanne Scott recommends Clint Phillips

This wasn't our first Toyota purchase that Clint helped us with and it certainly won't be the last. In the last year we've bought two RAVs and just recently a new Highlander hybrid. Clint was there all the way with his in depth knowledge of the vehicles, of Smart as a company, and of Toyota as a brand. We've been buying Toyotas from Smart for years. We've always been happy with the experience and Clint has ensured that our satisfaction with our Toyota decision from Smart Motors continues. Thanks Clint!
May 21, 2018

James Metcalf recommends Clint Phillips

I have been buying my Toyota's from Smart Motors for over 10 years now and have always experienced great customer service. This was my first purchase from Clint and he also was great to work with! I will definitely send business his way. Thank you
May 21, 2018

Jay Suthers recommends Gary Frederick

President - Sage Meditation

Gary was very professional. He presented the facts about the car without making me feel like I had to make an immediate decision. I felt at ease with Gary and he helped me make an informed decision. I decided to purchase my 2018 Prius Two and felt good about the deal - everything I needed and wanted in a tremendously eco-friendly and safe automobile. If you stop in to Smart Motors, be sure to ask for Gary. You will feel great - especially when you drive away in your new car.
May 21, 2018

Dr. Ranjit Dasgupta recommends Gary Frederick

Senior Scientist

I bought a RAV4, XLE, hybrid car at a very reasonable price. Garry was very friendly and helpful. He answered all my questions and understood my needs.
May 21, 2018

Steven M. Streck recommends Rodney Potter


It was very easy to work with Rodney to buy a new car. He is very laid back, honest and up front, quick to return calls or emails, and refreshingly knowledgeable about the feature and differences in the different models of the Prius and Highlander (we bought one of each). I would highly recommend him to anyone.
May 21, 2018

Marcia Melotte recommends Michael Finkel

Mike is an awesome salesman. He is very knowledgeable about the vehicles he is selling. He does not pressure you to buy at all. Love that! Mike wants you to be satisfied with what you take home. I have already recommended him to others.
May 21, 2018

Gary W. Jacob recommends Clint Phillips


Courteous, and knowledgeable about vehicle, I would recommend Clint to anyone looking for a new or used car. Thank You Clint.
May 19, 2018

Molleigh Kempen recommends Clint Phillips


Clint was awesome! He made everything easy to understand and the process could not have gone any smoother.
May 18, 2018

Andre Deer recommends Clint Phillips

Clint was truly great to work with. He was very helpful and knowledgeable towards myself, my wife, and our son. We each have purchased vehicles from Clint over the past few years. That alone speaks volumes of the type of sales person he is. Clint is approachable and patient with all questions via face to face or phone. We highly recommend Clint for your car buying experience. He goes above and beyond. Thank you Clint.
May 18, 2018

Martha Robbins recommends Gary Frederick

Frontline Leader, Sales

Working with Gary was very easy. He is a good listener and a straight shooter. Laid out my options but no high pressure sale, which is how I prefer to do business. I would contact him again next time I buy a car. Highly recommended!
May 17, 2018

Mary and Gerry Schuster recommends Michael Finkel

Mike Finkel was so very friendly and helpful when we decided to purchase another Toyota Sienna. He did everything to help us find the right minivan for us!
We love our new Sienna! Thank you so much Mike for all you did for us!
Mary and Gerry Schuster
May 17, 2018

Sandra Apkarian recommends Gary Frederick

Gary Freder

Gary did a great job !! I would recommend Gary to anyone of my friends and family that are in the market to buy a Toyota. He was very patient and kind during our whole experience.
May 17, 2018

Susan McKay recommends Brian Esterrich

Brian was very helpful from the moment we walked in and extended every courtesy possible. He was very quick to respond to repair that needed to be done right away. We would highly recommend Brian to any of our friends. He was very interested in making our needs a priority and if one car didn't work he was willing to go the extra mile to help us find one.
Thanks Brian
May 16, 2018

Jeff Addison recommends Clint Phillips


I have always been impressed by Clint’s personal and professional manner. He made the entire sales transaction very easy and enjoyable and I was more than pleased by the price of my New Tundra and the value given on my trade in Tundra. Clint is a pleasure to deal with and I continue to highly recommend him to all of my friends and family.

Our Team