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Shelly Farra

VP, Department Manager for FNF Elite Escrow Coaching Elite Escrow Coaching and Education
Shelly Farra exudes kindness and positivity in every aspect of her life. It is rare to see her without a smile on her face! Born in Portland, OR, Shelly made Vancouver, WA her home in 2000 until April of 2020. Shelly made a change and moved to Arizona where she now lives with her beautiful daughter, Hayden.

Shelly has over 28 years of experience in the title and escrow industry. She started as a receptionist and worked her way up to Escrow Officer and Branch Manager for Fidelity National Title in Vancouver, WA where she built an exceptional team culture and a created a standard for excellence that she now brings to Elite Escrow Coaching and Education team.

Shelly takes pride in providing superior customer service to all customers and works hard to achieve meaningful relationships. She thrives on helping people, is a team player, and always goes the extra mile. Shelly loves finding the best in people and strives to help others succeed. These attributes make Shelly a brilliant Success Coach and the Manager of the FNF Elite Escrow Coaching and Education Team!
Apr 3, 2023
VP Operations
I cant even put in to words what a rock Shelly is for me as I navigate not only transitioning our company to Fidelity, and also Leadership of my Escrow Team and Leadership within our company. I recommend coaching with Shelly and her team to all my peers. Thank you for all your knowledge and patience.
Apr 3, 2023
Branch Manager - Snowflake, AZ Lawyers Title Branch
Shelly is a phenomenal coach and I enjoyed working with her these past 6 months. She's a great leader and has so much knowledge to share that will help you grow both professionally and personally. I highly recommend working with her!
Mar 27, 2023
Escrow Officer/Branch Manager/AVP
Shelly was absolutely amazing! She is very easy to talk to and so supportive and understanding in her coaching approach. She has great ideas and suggestions for the individuals she is mentoring and always has their best interest at heart. I really enjoyed her Elite Escrow Coaching and Leadership Program. She was very motivating and held us accountable for making ourselves better each day.
Mar 24, 2023
Working with Shelly was a great experience! So upbeat and positive. She helped me so much and not just professionally, but personally as well. I would highly recommend working with her if you ever get the opportunity! You will definitely benefit in so many wonderful ways. Thank you so much, Shelly!
Mar 24, 2023
Working with Shelly was a great experience! So upbeat and positive. She helped me so much and not just professionally, but personally as well. I would highly recommend working with her if you ever get the opportunity! You will definitely benefit in so many wonderful ways. Thank you so much, Shelly!
Dec 30, 2022
Commercial Branch Manager/Commercial Escrow Officer
Shelly is an amazing coach! Skilled, accomplished and there to hold you accountable. Highly recommend working with her!
Dec 30, 2022
Escrow Officer
Shelly was such a positive influence in my life during the program. I feel like she genuinely cared about my well-being by the questions and feedback she gave me. She guided me through the program with patience, empathy, and encouragement. I appreciate the time I was able to spend with her and the wisdom she passed down to me. Thank you Shelly!
Dec 30, 2022
Shelly is just the sweetest! She loves her job and it shows. I had some things going on in my personal life so she sent me a very thoughtful gift. A book! And that book quickly became one of my favorites. It meant a lot and I will be passing it on to my daughter to read.
I definitely recommend her for any coaching you may be looking for. She is one you want on your team!
Dec 30, 2022
Business Development Executive
Shelly is an amazing coach! She is always so positive and understanding. She really helped me push myself to get outside my comfort zone and grow professionally as well as personally. She kept me on track and was never shy to call me out when needed. Her coaching helped me gain the confidence to do things I never thought I would do. I have a new perspective on what I want in my career, and Shelly has helped me find and create a new map for success!
Dec 28, 2022
Escrow Officer/Business Development
Shelly has been absolutely wonderful to work with. She gives you all the support, tools and guidance to move forward in your role professionally and positively. I looked forward to every check in with her and all the tools to gave me to build my management skills. If every person worked with Shelly to build their professional and personal lives we would all be much more positive and well balanced.
Dec 28, 2022
Escrow Officer
Shelly is awesome! the entire team is. It is clear that the team understands what it is like in an office setting. It is always nice to have a fresh perspective and accountability.
Dec 21, 2022
Regional VP/Escrow Officer
Shelly is phenomenal!! My work with Shelly has allowed me to grow personally and professionally in ways I never imagined possible. She's a true partner and is just as invested in your success as you are. She's a wonderful resource and is always there to help you every step of the way. I've learned through this program that there is ALWAYS room for growth no matter how long you've worked in this industry. This program can challenge you and there may be times where you get uncomfortable - but believe me it is all worth it!! Take the leap and participate in this program, I promise you will not regret it.
Dec 21, 2022
Escrow Officer
Having Shelly as a coach has been amazing. She is always positive, kind and encouraging. The FNF Elite Escrow Coaching program has been both challenging and rewarding. I recommend the opportunity to participate in this program to everyone, you will not be disappointed. Thank you, Shelly, for your continued encouragement, guidance and positive coaching.
Dec 21, 2022
Escrow Officer
Shelly is absolutely WONDERFUL!!! Her coaching is incredible. She's helped me grow both professionally and personally. She's kind, approachable, encouraging, understanding, and REALLY REALLY knows how to help! She's a WEALTH of knowledge, and I can't tell her thank you enough for all she did for me.
Dec 21, 2022
Escrow Officer
Shelly is AMAZING. I cannot say enough wonderful things about my experience with her coaching. The program is a perfect balance of challenging but manageable. I absolutely recommend this to everyone.
Dec 1, 2022
Escrow Officer/Branch Manager
Shelly is a leader who helps others around her grow! She has showed a high level of care for my success. I am thoroughly impressed by her commitment to this role. She has encouraged me in many ways and I have learned so many valuable lessons that will have for years to come. Thank you Shelly for all your support!
Oct 27, 2022
Escrow Closer
Shelly is just the sweetest - it was so nice to meet her in person. Shelly's presentation about setting yourself apart from the competition was excellent. She offered key tips and tricks and kept it light and fun. Shelly is one of those people you just know you can depend on to reach out to with any questions or concerns. Thank you Shelly for being so great!
Oct 3, 2022
Escrow Officer AVP
Shelly has been my personal coach thru the elite coaching classes.I just love her to pieces. She has taught me numerous healthy boundaries with clients and the best trick ever, to turn off your email notifications. Game changer!!!!. I got to meet her in person at the Envision Escrow seminar this year and boy we are truly blessed to have this team on our side and helping us change the narrative how we work with task and more boundaries with clients. Thanks for all you do and for all the motivation thru the years. You Rock !!! highly recommend the classes and courses.
Sep 30, 2022
Escrow Officer
Shelly did a spectacular Coaching job! I could never have made the progress I did if not for Shelly's guidance and encouragement. I did not know what to expect from this "class". I was surprised that it was so much fun AND enlightening to me about so many things; my strengths, my weaknesses, a new way of thinking about my habits, structuring my day. I am grateful to have been given this opportunity for personal and professional growth and new friendships. Thank you!!
Sep 30, 2022
Escrow Officer
I really enjoyed having Shelly as a coach. She was mindful of the circumstances of both my professional and personal life and provided action items to help me succeed in both, as well as keep appropriate balance. It was a great experience, thanks Shelly!
Sep 30, 2022
Escrow Officer
Shelly is supportive and very approachable. I enjoyed working with her during my coaching/training process. Her years in escrow help her understand what it is we need to market ourselves behind the desk. I am using her “tips and tricks” everyday to expand and grow my desk. She has also helped my growth as a new branch manager. I know I could reach out anytime for help or guidance and she would help with a smile on her face.
Sep 26, 2022
Escrow Officer/Branch Manager
I can't tell you how much my coaching with Shelly has helped improve me and my team's performance. She taught me many valuable skills to see and think about things in a different light, while also teaching me very valuable methods to work through my day. She can motivate you like none other.

If you get the opportunity to work with her, take it, the lessons learned will be some that you carry through the rest of your career.
Sep 26, 2022
Escrow Officer
Shelly is Amazing inside and out, she genuinely cares for each individual she comes in contact with. She is a wonderful coach and such a great inspiration! Thank you for all that you have done for me Shelly.
Sep 26, 2022
Escrow Officer
I had a great experience and Shelly did an amazing job. She was very easy to talk to and I learned so much about myself and my confidence has grown immensely.
Sep 22, 2022
Escrow Officer
I was very lucky to have Shelly as my coach for my training course! As a new closer this year Shelly helped me hone in on my work processes so that I could be an efficient closer. I learned so many good tips through this program on not only how to get new clients but to also maintain my current clients as well. Shelly was always there if I had any questions or needed any tips!
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