Samia Reichel

Senior Vice President Escrow Development Elite Escrow Coaching and Education
Samia Reichel is a nationally recognized award-winning business and leadership coach
who founded Fidelity National Title Group's Elite Escrow Coaching & Education Program in 2014. The first Escrow Coaching Business in the U.S.

Samia's 35 years in the Title and Escrow Industry provide her clients actionable insight and strategies to help them grow their business, work efficiently and gain balance in their lives.

As a national speaker, Samia influences Sales and Escrow Professionals and Leaders by providing tools and resources to build their skills and become more effective in their business and personal relationships.

Her programs have shown measurable growth results for her clients and her company.

To find out more about Elite Escrow Coaching visit
Nov 15, 2022
Escrow Officer/Branch Manager Folsom
Thank you Samia! You and your team have inspired me in a new way and I am grateful. Your entire team was dynamic and engaging and frankly a LOT of FUN! Can't wait to see you girls back here again!!
Oct 27, 2022
Escrow Assistant/Closer
Samia is such an engaging speaker and really draws her audience in. I loved the way she worked the entire room.
Oct 27, 2022
Escrow Closer
Samia has a confidence about her that makes you feel comfortable and in a safe space. She opened up the seminar in such an engaging and exciting way that made me feel welcome and like a part of an entire team. Samia's Lean on We presentation was super interesting - I specifically loved how engaged she was with the audience by walking around the room. Thank you Samia!!
Oct 21, 2022
Escrow Officer
I appreciate Samia recognizing the need for ongoing training in the escrow field to include marrying up the sales side and the escrow side. The enthusiasm is contagious. Samia has built a strong and diverse team creating a safe place to learn and grow. Time is always well spent with her Dynamic group.
Oct 21, 2022
I would recommend this whole team. They are all very passionate and encouraging. They are all happy to help anytime you ask for any help. The entire team is a true asset to the company as a whole.
Oct 3, 2022
Escrow officer AVP
I have had coaching with Samia thru the last three years and her team and knowledge and coaching is incredible. This last class we just had was very informative and helpful.
Sep 26, 2022
Escrow Officer/Branch Manager
Samia is WONDERFUL! If you get the opportunity to work with her, take it, the lessons learned will be some that you carry through the rest of your career.
Mar 28, 2022
Regional Vice President
My time in Leadership Development with Samia was one of the most impactful experiences in my 24 years in the business. She helped draw out what good habits and bad habits I had settled into - and challenged the way I might think about my approach. She is kind, but direct, creative and constructive, with a heart to collaborate for your desired future as a leader. Thank you Sam for the gift of coaching!
Dec 20, 2021
Senior Escrow Officer/AVP
The coaching program with Sam has made a tremendous impact in both my Personal and Professional life. What a life changing experience. It's allowed me to learn how to balance both.
The past 3 months have taught me to better communicate with customers, brought my team together and assist in applying tools of the trade that I was either not aware of or too lazy to implement. Wow, what a difference.
Sam, you've changed my life so much. Thank you for all you do. Anyone thinking or reluctant to participate in the Elite Escrow Coaching Program should sign up. It's amazing the growth I've made in such a short period of time.
Jul 19, 2021
Escrow Officer/LPO
I can't tell you how much my coaching with Sam helped improve me and my team's performance. She taught me many valuable skills to see and think about things in a different light, while also teaching me very valuable methods to work through my day. She can motivate you like none other.

If you get the opportunity to work with her, take it, the lessons learned will be some that you carry through the rest of your career.
Jul 19, 2021
Escrow Officer
Coaching with Samia was such a great experience. She helped encourage me to step out of my comfort zone and helped me see things from another perspective. I appreciated all of her time and tips to help grow my desk and make it more successful. The support means more than you'll ever know! Highly recommend jumping at the opportunity to work with Samia and her team.
Jul 9, 2021
Branch Manager
I took the Leadership Development Course, which also incorporated some of the Elite Escrow Coaching Course. This was the best thing I could have done for me and my team! Samia helped me in so many ways, from learning how to listen, communicate and relate to each member on my team to helping us get organized and put processes in place to work better, smarter, and put us above our competition. Samia and Shelley are the best there is! I would highly recommend coaching to everyone on your team!
Apr 2, 2021
Escrow Officer
Samia is one of the best there is, and I would recommend her any day! I participated in the Elite Escrow Coaching program, which came at the right time when my revenue was the most it's ever been but I had a brand new assistant who hadn't even heard of title and escrow before. I didn't think I would be able to run my desk and train at the same time, but Samia helped me with step by step tips and tools to help me through it. Just a few months later, not only is my assistant well-trained and my business still thriving, I am much more organized, productive, and balanced. I appreciate all of Samia's guidance and encouragement through this process!
Mar 29, 2021
Escrow Officer
Coaching with Samia couldn't have come at a better time for me. Being a newer closer with a growing desk, 2020 had me unorganized, stressed, and, frankly, unhealthy - mentally and emotionally.

Working with Samia over these past 6 months, my desk has transformed to a well-oiled machine with systems put in place and I am now working smarter than ever! Samia listened to what I needed and helped me accomplish my professional and personal goals. This coaching program has helped me learn the importance of setting expectations with your clients, being consistent with your processes, and above all else, taking some time to be kind to yourself and to focus on your life outside of work,

Thank you for everything, Samia!! You are remarkable!
Mar 24, 2021
Escrow Assistant
I took the Elite Escrow Coaching Course and I highly recommend it to anyone. Whether you are just getting into the business or a seasoned employee Samia and Shelly have something to offer for all.
If you're looking for a way to better yourself and your career or feel as if you need fresh new ideas for your desk I highly recommend one of these ladies classes.
Mar 23, 2021
Escrow Assistant - Ticor Title Company of Oregon
Samia did a wonderful job conducting our class. The foundational and developmental skills taught are sometimes a dry topic but Samia kept the class interesting and informative the entire time. One thing she did great at as well was making sure the participation and comfort level for everyone was optimal. Its difficult to control the pace or attentiveness of an all-online course but Samia and Shelly both did wonderful jobs. I'd recommend both for any path they wish to teach or participate in ahead
Mar 23, 2021
Escrow Assistant
Samia and Shelly did an amazing job with this coaching class!

Taking this class has benefited my career skills and out look.

I would most highly recommend this course for the up and coming employees!
Jan 6, 2021
Escrow Officer/LPO
Sam is an incredible coach. She is a monster motivator and irreplaceable mentor who understands that we are all unique individuals and can tailor the coaching experience to each individuals uniqueness. Her knowledge is boundless. She truly is a gem.
Jan 5, 2021
Commerical Escrow Officer
I really enjoyed taking the Coaching Class.

Samia is an Amazing asset to the company. She was able to provide support tips and tools that really helped me through a very challenging time.

Among other things, she taught me about time blocking, email organization and many ways to reach out to clients and stay present. There are too many things to list; however, I feel like everything I learned from her will help me moving forward personally and professionally.

I truly appreciate the opportunity to work with someone so talented and special. I appreciate everything Samia helped me with. She is a Rock Star!
Dec 14, 2020
Escrow Closer
Coaching was very scary at first, Im not going to lie. I felt like I was putting more of my daily time towards it then my actual job but then I realized that putting that extra time towards my tasks and to do lists was only increasing my business and growing my relationships with clients. I also learned that by using the tools from Coaching ( Fast 15 and the email tools in Smartview) that I was keeping customers in the loop and cutting down my time in actual e-mails. Coaching has definitely shown me a new, easier way to do things and still get the same results! are the best! Thank you for ALWAYS being my sounding board, being brutally honest when I needed it so bad and being my cheerleader when I felt I was failing the program!
Dec 13, 2020
Escrow Operations Manager
As a new Escrow Manager, the tools Samia shared with me were invaluable for someone taking on a new role in the company. Time blocking and seeing the bigger picture of an operation (profitability, sales and escrow campaigns, etc.) were just a few of the tools Samia shared. Not only were they shared with us, we were held accountable with an action plan and what implementing them looked like. I am very thankful to have had the opportunity to start this new position with guidance from Samia and team!
Dec 11, 2020
Escrow Officer
Samia was the best! She taught me how to be more organized, short cuts on completing tasks, gave me pointers on how to handle different situations, not to sweat the small stuff and not to be to hard on myself, as I am only human! Loved learning all of the different technics to make my life as an escrow officer easier!
Dec 3, 2020
Escrow Officer
I can't say enough good things about Samia! She has helped me out considerably with my day to day organization. I come from a sales background and lived my working days out of my car. Sitting at a desk all day and being responsible for two assistants is not something I'm used to. Samia has shown me what needs to be done to be organized and stay organized. Its definitely a work in progress on my end but without Samia I would be lost. Thanks Samia!
Dec 3, 2020
Escrow Officer
Samia was amazing at getting me into gear and focused. She gave me some amazing tips and ways to work efficiently. I thought I was already organized but with some of her tips and ways to make things go smoother and faster it really helped me to see that things can be done in a better way. I would recommend Samia to anyone having issues with organization and looking for solutions to work smarter not harder.
Dec 2, 2020
Branch Manager
As the coaching class winds down, what I gained most from it is that I feel safe being who I am and not needing to pretend to be someone else. For the longest time I believed I needed to become the person that I looked up to but that person wasn't me and it never worked for me to try and be someone that I wasn't. I learned that who I am is good enough but learning more than just who I was but how to work with my personality and my hang-ups to bring out the positive not only in me but in others by knowing myself and understanding them. The biggest misguided concept in the world today which I now know is wrong is that it is courageous to be vulnerable and transparent vs being a sign of weakness and opening that door for me has created so many opportunities to strengthen relationships, trust and how others feel about me.
I also for the first time in a very long time began to invest in myself and my goals, my personal/home/marriage life has become better because I am not letting the stress and all consuming of the job take me over any longer. I still work long hours but the time I am home is more productive and purposeful so that I can mark things off my list and see that I have made progress. I am healthier, stronger and more organized and just feel better overall.
I know that there is still plenty of room for growth but I know I am on the right path to continue the process.