Jeff Cruz and William "Bob" Watson were extremely professional and thorough during my entire home loan and home-buying experience. I came to them with, I would say, more than the average person's number of questions and even presented to them on three different occasions with the intention of buying a home. Unfortunately, the first two home deals fell through during the option periods but neither of those first two defunct scenarios deterred Jeff or Bob who both were exceptionally patient. When I approached them a third time to finally get the home I knew was “the one,” they were able to consolidate information I previously had given from the first two attempts to save time and, quickly processed the updated information required to process my new loan for the new home. All closing paperwork was completed perfectly and on time! I also was kept apprised of where everyone was in “the process,” and Jeff and Bob were always ac cessible if I had questions or concerns. I wholeheartedly and resoundingly recommend Jeff, Bob, and the entire AmeriFirst Financial team!
★ ★ ★ ★ ★

Frances McClintock

Home Buyer
Jul 31, 2019

Jeffrey Cruz

Branch Manager/Senior Loan Advisor AmeriFirst Financial of Texas NMLS #225971
Dedicated to serving and adding value to my clients, partners and team members.
Aug 8, 2020
Realtor
★ ★ ★ ★ ★
Above and beyond is an understatement! You guys were able to get my client's loan done when others could not. Jeff and his team are truly what people should be trying to emulate in this business. Thank you for everything!
Aug 8, 2020
VA Buyer
★ ★ ★ ★ ★
Jeff was very helpful and patient throughout the entire process. He went the extra mile when others didn't in order to ensure that I can close on the property on time.
Aug 3, 2020
★ ★ ★ ★ ★
Working with Jeff and his team was a super smooth and easy process! My husband and I were first time home buyers and very nervous about the process. Jeff and Alicia made us feel very comfortable and educated us on the whole process. They made sure to check in with us during the process for updates or if we had any questions. They took very good care of us and got us in our dream home!
Aug 3, 2020
First Time Home Buyer
★ ★ ★ ★ ★
Amazing staff, that is very personable. Helped us to understand everything from step A to Z.
Aug 3, 2020
Excellent. I am very satisfied with the level of expertise and commitment received.
Aug 3, 2020
Realtor
Yes, very responsive and always helpful. I rate Jeff and his team a 10.
Aug 3, 2020
First Time Home Buyer
★ ★ ★ ★ ★
Jeff was very knowledgeable and supportive in the process. Very Satisfied and would recommend to my family and friends.
Jul 19, 2020
Home Buyer
Purchasing a home can be stressful and overwhelming but working with Jeff made this process less of that for me. He was always available for any questions or concerns that came up. His knowledge and expertise got us through it all!
Jul 14, 2020
★ ★ ★ ★ ★
Jeff was always on top of whatever paperwork was being requested and understood that life still happens while preparing to buy a house. When I wasn’t able to provide paperwork immediately he understood and help keep things rolling despite this. Communication is key during this process and Jeff was always there for whatever questions or concerns I had.
Jul 6, 2020
DO
★ ★ ★ ★ ★
Jeff was incredibly easy to work with and guided us through the process of our loan application, a complicated endeavor for first-time homebuyers. He worked with our timeline requirements and was able to get us from our initial offer to moving into our house in under 30 days. He was available throughout the whole process, even answering a couple questions I had over the weekend. I have no complaints and would highly recommend him to anyone seeking to apply for a home loan.
Jul 4, 2020
★ ★ ★ ★ ★
My fiancé and I just purchased our first home, and Jeff was an integral part of making our experience so smooth. Great communication throughout the process and a pleasure to work with.
Jun 30, 2020
★ ★ ★ ★ ★
Great experience working with Jeffrey Cruz. Was easy to reach by phone, email or text. Answered our questions quickly. Would highly recommend!
Jun 24, 2020
bHome Buyer
Hello,

We just wanted to say that Jeff and his Amerifirst team did a great job with our mortgage loan.

Jeff was always available to answer any questions we had, and he was thoroughly knowledgeable about the VA loan process.

If we ever buy another property, we will seek Jeff out, and in fact, a friend of mine is looking to buy a home, so I am giving him Jeff's contact info.

Thank you,
Wallis Sanborn
Jun 22, 2020
Home Owner
Jeff was very courteous and helpful as we proceeded through the process and paperwork to complete our home refinance. There was an additional form or two that were recognized as needed later in the process that it would have sped the process if they were a part of the original packet. The process went smoothly and Jeff was always quick to respond to any questions we had, daytime or evening hours.
Jun 20, 2020
Veteran and 1st Time Buyer
★ ★ ★ ★ ★
Jeff and his team were great in every way, and I would return to Jeff for help if I ever needed another property loan.
Jun 17, 2020
CPA
★ ★ ★ ★ ★
I highly recommend Jeffrey Cruz for his professionalism and how smooth he made my home purchase process. We were pressed for time and through it all he was there to follow through with such peace. I'm thankful for my realtor's recommendation and will definitely refer Jeffrey to others.
Jun 14, 2020
Firefighter
★ ★ ★ ★ ★
Jeff and his team made the loan process simple and easy.
Jun 10, 2020
Accountant
★ ★ ★ ★ ★
Extremely professional and excellent service. Answers all calls and emails immediately. Never had to worry about anything.
Jun 2, 2020
Payroll Specialist
★ ★ ★ ★ ★
Thank you so much Jeff for making the process of purchasing my new home seamless. I couldn't have asked for anything better! You are truly the BEST!
May 22, 2020
Sales Representative
★ ★ ★ ★ ★
Very professional team, they make everything easy for you. It was a pleasure working with Jerry and his team.

So happy of getting my first house, thanks to you guys.
May 20, 2020
Support Manager
★ ★ ★ ★ ★
Jeff and his team were amazing and very easy to work with.
May 19, 2020
Analyst
★ ★ ★ ★ ★
Jeff and his team did a phenomenal job. They communicated with me every step of the way.
May 18, 2020
General Manager
★ ★ ★ ★ ★
Jeff and his team did a fantastic job getting our house closed. We were on a tight time frame and Jeff made it happen. He communicated thru the entire process and made the purchase of our new home seamless. Jeff and his team are true professionals and I would recommend them to everyone. Thanks Jeff.
May 4, 2020
Homeowner
★ ★ ★ ★ ★
Jeff always goes above & beyond!! He and his team work quickly and efficiently. They are excellent at communicating each step of the mortgage process. They will even keep in touch once the work is done. Great customer service that is always friendly and professional.
Apr 29, 2020
REALTOR
★ ★ ★ ★ ★
As a REALTOR, i have worked with Jeff Cruz and his team for almost 10 years. Why would I not want to use him for my refi? Even though we are under stay at home orders because of COVID, Jeff's team stayed right on schedule, thought outside the box and made everything go smoothly! Thanks Jeff and Team!
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My Associations

AmeriFirst Financial, Inc., 1550 E. McKellips Road, Suite 117, Mesa, AZ 85203 (NMLS # 145368). 1-877-276-1974. © 2020. All Rights Reserved. This is not an offer to enter into an agreement. Not all customers will qualify. Information, rates, and programs are subject to change without prior notice. All products are subject to credit and property approval. Not all products are available in all states or for all loan amounts. Other restrictions and limitations apply. AmeriFirst Financial, Inc. is an independent mortgage lender and is not affiliated with the Department of Housing and Urban Development or the Federal Housing Administration. Not intended for legal or financial advice. Visit https://amerifirstloan.com/pages/state-licensing for all state licenses information. Visit NMLS Consumer Access at https://www.nmlsconsumeraccess.org/.