Jeff Cruz and William "Bob" Watson were extremely professional and thorough during my entire home loan and home-buying experience. I came to them with, I would say, more than the average person's number of questions and even presented to them on three different occasions with the intention of buying a home. Unfortunately, the first two home deals fell through during the option periods but neither of those first two defunct scenarios deterred Jeff or Bob who both were exceptionally patient. When I approached them a third time to finally get the home I knew was “the one,” they were able to consolidate information I previously had given from the first two attempts to save time and, quickly processed the updated information required to process my new loan for the new home. All closing paperwork was completed perfectly and on time! I also was kept apprised of where everyone was in “the process,” and Jeff and Bob were always ac cessible if I had questions or concerns. I wholeheartedly and resoundingly recommend Jeff, Bob, and the entire AmeriFirst Financial team!
★ ★ ★ ★ ★

Frances McClintock

Home Buyer
Jul 31, 2019

Jeffrey Cruz

Branch Manager/Senior Loan Advisor AmeriFirst Financial of Texas NMLS #225971
Dedicated to serving and adding value to my clients, partners and team members.
Aug 12, 2019
Certified Pharmacy Technician
★ ★ ★ ★ ★
The Team was very very helpful and made this process very simple when it can be very stressful. This was my first home purchased alone and I needed a Team like this! Most of all, they were very kind and understanding.
I would highly recommend the Jeff Cruz Team.
Aug 6, 2019
Miguel Angel Bernal
★ ★ ★ ★ ★
This was an amazing experience, in the beginning I was really scared, I had I lot of questions, nervous. But from the first visit that we had in his office everything changed. Jeff and his team are amazing, they explain every step that we had to take and what is next. They will send you emails for every update that is happening, you know everything that is going on. And if you have any questions they will answer all of them with no problem. Jeff is involved in every step of the process so if you want to talk to him directly he will no have a problem.
I will recommend everyone to Jeff and his team.
Me and my wife love the experience of working with them.
%100 recommended
Thank you Jeff Cruz and your team.
Aug 4, 2019
★ ★ ★ ★ ★
Jeff and his team made the home loan experience easier with prompt responses to communications and regular updates as to where we were in the loan process.
Aug 3, 2019
Homeowner
★ ★ ★ ★ ★
All paperwork on my home mortgage went as expected. Keep up the good work.
Jul 31, 2019
Home Buyer
★ ★ ★ ★ ★
Jeff Cruz and William "Bob" Watson were extremely professional and thorough during my entire home loan and home-buying experience. I came to them with, I would say, more than the average person's number of questions and even presented to them on three different occasions with the intention of buying a home. Unfortunately, the first two home deals fell through during the option periods but neither of those first two defunct scenarios deterred Jeff or Bob who both were exceptionally patient. When I approached them a third time to finally get the home I knew was “the one,” they were able to consolidate information I previously had given from the first two attempts to save time and, quickly processed the updated information required to process my new loan for the new home. All closing paperwork was completed perfectly and on time! I also was kept apprised of where everyone was in “the process,” and Jeff and Bob were always ac cessible if I had questions or concerns. I wholeheartedly and resoundingly recommend Jeff, Bob, and the entire AmeriFirst Financial team!
Jul 26, 2019
Home owner
★ ★ ★ ★ ★
I love the Amir first team, one important thing Batman very much to me that other people do not offer this team offered communication patience explanation and most importantly they were always there to take my call if I ever had a question on my hand I love the AmeriFirst team, one important thing Batman very much to me that other people did not offer this team offered communication patience exclamation and most importantly they were always there to take my car if I ever had a question on my end. I have already recommended them to other individuals looking to purchase a home.
Jul 22, 2019
Executive Director
★ ★ ★ ★ ★
Awesome team to work with. Smooth process . always in the loop. Highly recommend Jeff and his team.
Jul 8, 2019
First time home buyer
★ ★ ★ ★ ★
Jeff made the whole home buying process very simple to understand. He was always willing to explain anything I asked about, which was helpful for me going through my first home buying experience.
Jul 8, 2019
Retired Soldier
★ ★ ★ ★ ★
Jeff was very helpful in getting us our first home. He was very patient as we constantly asking question and pressuring him getting our stuff moving.
Jul 5, 2019
Home Buyer
★ ★ ★ ★ ★
We were very fortunate to find out about Jeff Cruz and AmeriFirst Financial, Inc. We were shopping around for a financial institution that would provide a loan for a Manufactured Home and we were quite surprised to find that most of the banks we reached out to were outrageous! Thanks to the team at AmeriFirst, we not only got a great rate, we received excellent customer service! I would highly recommend Jeff Cruz and his team of professionals! I really appreciate the fact that they provide weekly updates on the progress of your loan which helps alleviate some of the stress!
Jul 1, 2019
Home Buyer
★ ★ ★ ★ ★
From my initial meeting until after the closing, your team was patient, friendly, professional--just on "top of its game." Any question that I had was clearly and fully answered. I am still so surprised (and very grateful) that my bid was on June 3 and I closed on June 25--less than 30 days! Such efficacy is accomplished only through the fine coordination of a team that works well (I would surmise) under pressure. Thank you Jeff Cruz and team for a job well done!
Jun 30, 2019
First Time Home Buyers
★ ★ ★ ★ ★
We’re a first time home buyer and new with the whole process. Jeff explained every step of the way and very accommodating with our situation. It was a last minute decision for us to buy a house, instead of renewing our rental home. That being said, he made sure we’re able to move in to our new home before the end of our lease (Jun 28). And that happened within 3 weeks. This also applies to our Realtor, Gina Fontenot... she made everything happened and possible. Thank you both for all the help and understanding. You made this experience very smoothly for our family.
May 28, 2019
Realtor
★ ★ ★ ★ ★
Absolutely exceeded expectations! The fact that this was done during the first half as a HIP program and then switched 3/4 of the way through as a better option for my buyer was outstanding! Closing costs came in way lower than he was expecting and he was happy with the final outcome. Overall an A+ job by Jordan and Jeff
May 15, 2019
Member Services
★ ★ ★ ★ ★
The team at Amerifirst did an outstanding job. When I first called Amerifirst the lady who answered the phone took my information and set up an appointment to meet with Jeff . I met with Jeff and felt confident that everything would be ok. The team helped me reach my goal to buy my home. I highly recommend Jeffery Cruz.
Apr 27, 2019
Global Accounts Manager
★ ★ ★ ★ ★
I first met with Jeff on a recommendation from my realtor, Valerie Alexander back in November. I had been living in an Airbnb since July, and was anxious to find a new home in San Antonio. Jeff and his team were with us every step of the way, and made the process simple. Once I found a home, since I had been pre-approved, the AmeriFirst team got me closed in a very short period of time. All aspects of the loan process were explained fully, and no surprises at closing.

Thank you AmeriFirst team!
Apr 19, 2019
Teacher
★ ★ ★ ★ ★
Jeff and his team were amazing throughout the entire process! From the Initial meeting of if my dream of buying a house is even possible to let me adjust what I want to spend in my goals to finding me the right lender when it’s needed and all the while being so kind courteous and respectful. I don’t plan on moving anytime soon but when I do I will be using Jeff and his team again.
Apr 15, 2019
Electrician
★ ★ ★ ★ ★
At first it seemed as though I might have not gotten into a home but as my wife and I progressed with the loan at Amerifirst, it seemed possible. Bob Watson really help in every way possible to help us get into our home and even when you had a question or request they find a solution. It has been a great experience for ours at Amerifirst.
Apr 12, 2019
International Radiology Coordinator
★ ★ ★ ★ ★
Thank you so very much for all of your help in securing our loan for our first new home. You were organized, thorough and professional, as well as kind which made all of the difference in our interactions with you. We put our trust in you and you most definitely came through for us. Thank you for your patience as well as treating us as people rather than just home loan customers. You, Bob and Alicia stand above the rest! Your team will be top of the list recommended to our friends and family. Our hats off to you!
Apr 12, 2019
First Time Home Buyer
★ ★ ★ ★ ★
Jeff and his team's level of service was excellent. These guys worked so hard to get me into the perfect home for me! Way above and beyond the call of duty and did it with a smile! I would recommend them to family members or friends.
Apr 10, 2019
Home buyer
★ ★ ★ ★ ★
Guided me through all the
Dreams of lapped.He returned myquestions with answers .and shirt me.
Mar 29, 2019
Service Writer
★ ★ ★ ★ ★
I highly recommend Jeffrey Cruz and his team, they are very professional and are eager to help you in any way. They guided me through the whole process of buying my home, explained everything in detail and even helped me with getting my credit score higher so that I could qualify for the loan.
Mar 19, 2019
Maintenance Manager
I recommend Jeff Cruz and his team to anyone wanting to buy A Home
they went above and beyond to get me my house
Mar 18, 2019
Executive Assistan
Very easy to work with, and kept me in the loop the entire way! Great team!
Feb 25, 2019
★ ★ ★ ★ ★
Jeff was very attentive to our real estate needs. He answered all of our questions and provided multiple options for us. Easy recommendation!
Feb 18, 2019
Home Buyers
★ ★ ★ ★ ★
Jeff went above and beyond making sure that we were involved and understood the whole process. As first time home buyers, his experience and attention to detail were invaluable.
Show More

My Associations

AmeriFirst Financial, Inc., 1550 E. McKellips Road, Suite 117, Mesa, AZ 85203 (NMLS # 145368). 1-877-276-1974. Copyright 2019. All Rights Reserved. This is not an offer to enter into an agreement. Not all customers will qualify. Information, rates, and programs are subject to change without prior notice. All products are subject to credit and property approval. Not all products are available in all states or for all loan amounts. Other restrictions and limitations apply. For Licensing Information, please visit: https://amerifirstloan.com/pages/state-licensing