Jeffrey Cruz

Branch Manager/Senior Loan Advisor AmeriFirst Financial of Texas NMLS #225971
Dedicated to serving and adding value to my clients, partners and team members.
Nov 25, 2021
Senior Education Associate/Director/Professor
Jeffrey welcomes all customers via electronic messages as soon as you open the door. Then he comes out and personally greets you with a warm welcoming message. The communication of the team is superb from the beginning to the end. Everyone provides a service of excellence. The team is very professional, courteous, dedicated and passionate about the work they do. We loved Morgan Cox who was the agent that directly took care of our loan, however, Jeffrey was leading and overseeing that the experience, procedures, and processes were of high quality. I strongly recommend Amerifirst Financial of Texas and since I am a realtor, I already recommended them to our office brokers and agents at Rigel Realty Real Estate Services.
Nov 12, 2021
Jeff's team walked us through the Mortgage process from the start to the finish. His team provided weekly updates and answered any questions we had along the way. They made us feel appreciated and stress free. We would highly recommend them.
Nov 5, 2021
Jeff and his crew worked fast and hard to make sure that all our needs and expectations were satisfied. They were very informative and kept close contact and guided us every step of the way! Thank you and your team for making our dream come true!! The ANGELS.
Nov 3, 2021
Patient, friendly, accommodating, and hard working! I enjoyed working with Jeff and Morgan and was super thankful with how communicative they were with me through the process of buying a home. They will bend over backwards to make you feel appreciated as a customer. Highly recommend!
Nov 3, 2021
Program Management Director
Jeff's team walked us through the Mortgage process from start to finish. They provided weekly updates, and provided prompt responses. Chantel (from Jeff's team) was instrumental. Their customer service was the best experience ever, compared to 2 previous homes we've purchased. I highly recommend Jeff's team to all home buyers!!!
Oct 21, 2021
The Cruz team worked to expedite the process, and best of all kept we well informed throughout the transaction. Wonderful people to deal with - very kind, and took the time to really explain things in such a way I could understand everything.
Oct 12, 2021
Software Engineer
Jeff came highly recommended and he surpassed expectations. He and his team were instrumental in the home buying process. They take the stress and pressure for you and walk you through each step of the way. Their communication, their commitment, and overall service is great! I promise you, you can not go wrong by working with Jeff and his team.
Oct 4, 2021
Jeffrey and team did an excellent job.
Sep 24, 2021
I first approached Jeff about a refi and felt comfortable with him and his response as I had attended several of his workshops. I appreciate his knowledge and concern for everything he does. My experience was followed through thoroughly with almost daily updates and on time. If I had questions, his assistant, Morgan, was always ready to help via human, no automated voice, and in this day and age, that means a lot to me.
Sep 24, 2021
Jeff and his team are absolutely phenomenal. As a first time home buyer I was super worried about all of the different terminology and procedures that would happen when buying a home. Jeff and Morgan walked me through every single step giving me daily calls to update me on anything I needed to do or sometimes checking in. They always made me feel like they had my back and we’re gonna get me in my home. I will recommend Jeff and his team to anybody looking to buy a home. Thank you so much!!!
Sep 3, 2021
Jeff and his team were excellent throughout the refinancing of my home. Jeff took the time to not only educate me on my options, but to also advice me on the best route to take. The loan officer Chantel was amazing. Diligent, courteous, and knew what she was doing. Always answered my calls when I needed something. I’ll definitely use them again in the future. Five star experience.
Sep 2, 2021
I highly recommend Jeffrey Cruz and his team, he was really friendly, informative about our loan status and helpful with tips about how to achieve our financial goals to make the process of buying my house easier. Thank you so Much !!
Sep 2, 2021
The level of service I received was excellent. It was a wonderful experience and we were very satisfied. You guys are rockstars!
Aug 24, 2021
Executive Assistant
Jeff Cruz and his team were on top of communication. They gave an update weekly and any time there was an update. Highly recommend him and his team!
Aug 11, 2021
We couldn't have asked for a better team to help us with purchasing our first home. Alicia was amazing at helping us understand our credit situation and what we needed to do to be in a buying position. Jeff checked in with us along the way and explained every step to make sure we knew what the whole process entailed. Chantel was in constant contact with us and helped us feel at ease the whole time. This could have easily been a stressful process but we actually enjoyed it thanks to Jeff and his team. We truly feel like they care about their customers and would highly recommend them to anyone looking to purchase their next home!
Aug 2, 2021
Jeff Cruz did an outstanding job walking us through our home buying experience. He was very knowledgeable and quick to answer any questions that I had. I highly recommend Jeff Cruz to anyone looking to purchase a home.
Jul 27, 2021
I can tell you firsthand that you can count on Jeff Cruz to give you a very competitive rate and the best service that is available. We were in a time crunch situation where we needed close early to move out of a house that was sold. Jeff worked his magic and was able to get our loan closed a week before schedule and even arranged for a remote closing the day we were moving, incredible job, great service, our sincere gratitude to Jeff. Go with him for your mortgage needs, you wont be dissapointed.
Jul 10, 2021
We were nervous about the process of buying our home. Mr. Cruz assured us that they he and his team would be there every step of the way and they were. We had many questions and Mr. Cruz took the time to answer them all. We were also encouraged to call him at any time with any concerns. Due to Covid I did not feel comfortable going in person and I was so grateful that we were able to meet through video conference. I can’t thank Mr. Cruz and his team enough for all their help and attention to my family and me. If you are looking at purchasing a home please call Mr. Cruz, he will give you the personal attention you deserve.
Jun 24, 2021
Home Buyer
They were very easy to work with them. They were on top of everything. If I had any issues they were there to help. Easy to talk to and to get a hold of
Jun 23, 2021
Jeff and his team have done a wonderful job! They initiate communication, send updates to all parties about the progress of the process, use programs that make it easier to e-sign or update statements securely, and don't let me forget that I'm appreciated. My gratitude goes to all members of the team that worked to process my file! They excel in communication, customer appreciation, and secure technology use. This is not my first home purchase but this was by far my best experience.

Their customer appreciation sets the bar higher than what I've received from any other service. Whatever your Gary Chapman love language, you will feel appreciated! I highly recommend Jeff and his team.
Jun 22, 2021
Jeffrey Cruz and the Amerifirst family made our house owning a smooth process. Relying on Alicia who was amazing and patient. Morgan made the second step of the process easy to follow and was accessible for questions after hours. Mr. Jeff who helped us answer the difficult questions regarding the house owning language, rates etc. Together they are the GO team! Check them out and you will be in good hands. Trust, respect and transparency. Thank you for our welcome home blanket! ??
May 17, 2021
Excellent service... fast and extremely helpful
May 5, 2021
My wife and I decided to refinance our home. Jeff helped us with financing our first home, and we wanted to work with him again because of how easy he was to work with and how seamlessly the whole process went. I'm so glad that we worked with Jeff for our refinance. We were able to achieve everything that we wanted with our new loan thanks to Jeff's help!
May 5, 2021
Division Sales Director
Jeff and his team did a great job! They were quick to respond with any questions and did a fantastic job keeping us up to date on the progress of the mortgage through the entire process.

May 1, 2021
Jeff and his team made the process of buying our first home very manageable. Their honesty and integrity from start to finish were greatly appreciated. The online portal and their regular check-ins to keep us informed of how the process was moving were so helpful and greatly appreciated. I can’t say enough about how they made this very overwhelming process seem like a walk in the park. They took all the stress out of securing our mortgage. You will be very happy if you decide to work with Jeff.