Jeffrey Cruz

Branch Manager/Senior Loan Advisor AmeriFirst Financial of Texas NMLS #225971
Dedicated to serving and adding value to my clients, partners and team members.
Nov 4, 2022
Jeff and his team were very sensitive and empathetic to our needs and unique situation - we started the process living across the country. They kept us informed and advocated for us through some difficult ups and downs and we are so grateful for their care and concern.
Sep 2, 2022
Great crew at office. We had special circumstances and we're patient and always helpful. Whole team was on the ball I have zero complaints
Sep 2, 2022
Easy process for us. They did a great job.
Aug 24, 2022
I would recommend Jeff and his team to anyone and everyone. They were very professional. They communicated with us routinely, keeping us informed with the progress of each step. They answered and addressed all questions and concerns we had promptly. They got us approved and funded quickly. Even when glitches arised which were beyond our control, they stuck with us and got the job done.
Aug 1, 2022
Retired USAF
We were treated not necessarily as client, but as we were old friends doing the best to get all pertinent paper work to close out on time on time and kept us to date on how everything was going on with the paper that needed signatures and always a call to see how were doing.
Jul 19, 2022
Collision Tech
Kept me well informed during the process of loan . As well as keeping me up to date on the underwriting part of the process. Highly recommend Jeff Cruz and his team!
Jul 18, 2022
Supervisor Government Reporting
Outstanding experience working with Jeff and his team at AmeriFirst Financial of Texas. The team was very professional and provided excellent customer service throughout my loan process. The guidance and expertise provided by Jeff and his team made it possible for me to close on my loan without any headaches or roadblocks. The loan application was simple, the follow up questions were quick and easy, and the attention to details for my loan were incredible. I was able to close on my loan sooner than expected because the team was always on top of their game. I would highly recommend Jeff and his team to anyone for their future loan needs.
Jul 7, 2022
Ben Godina
Jun 29, 2022
It had been 25 years since I last purchased a home and much has changed with laws, processes, mortgage options, etc. Jeffrey and staff (shout out to Morgan Cox!) were patient, very responsive, and extremely organized in the assistance they provided. I asked a lot of questions along the way and never felt like I was a bother to them. Jeffrey offers educational seminars which I found interesting and I appreciate Jeffrey and staff thanking me for my business throughout the process. I will certainly recommend them to friends, family, and encourage my realtor to send clients their way.
Jun 25, 2022
Jeff and his team did a great job in closing of my new home
was a pleasure working with them
May 30, 2022
My loan process was smooth. Communication was awesome Chantel Fritz understood my needs. I will definitely work with her again!
May 20, 2022
Jeff and his team did an outstanding job and have competitive rates. They were willing to tailor my loan to my personal situation and went above and beyond at rushing it. They are great communicators in sending weekly recap emails, but because of the rush, they also reached out via text so that I could respond to requests as soon as possible.
May 16, 2022
Homeowner for purchase
I was helped from the very beginning for the purchase of my home in La Vernia. Jeff and his staff were very professional and helped through the process. Jeff also bought my old home and is setting up for the sale. I am completely satisfied with his assistance on this matter. I recommend his company to anyone who is in the market for a home.
Apr 28, 2022
Police Officer
Jeff and his team are awesome to work with. My wife and I work opposite schedules and we are definitely difficult to accommodate. Jeff and his team worked with our schedules Even though it met working on a weekend or late at night. Jeff and his team are excellent and I would recommend their services should you find yourself needing a home loan. I want to thank Jeff and his team for everything! My experience was awesome!
Apr 15, 2022
Field Coordinator
Jeffrey Cruz was very easy to work with! I appreciated the frequent letters in the mail regarding our home updates! A very nice, easy to understand and personal touch!
Apr 1, 2022
Technology Transfer
Jeff Cruz and his team constantly contacted us to make us aware of the status of our loan and what, if any, documents were needed from us. It was a pleasure working with him. There were no problems and everything went smoothly and on time. I highly recommend him for anyone else purchasing a home.
Mar 31, 2022
It was a blessing for us to be able to count on them throughout the process, their recommendations and attentions were gold, their team was the best, thank you very much
Mar 30, 2022
Everyone was professional and very helpful. Anytime I called to ask a question or because I needed something I was always able to get ahold of someone. They are all there every step of the way, making the process less stressful. I’m so thankful for all they have done to help me buy a house. I will be recommending them to all my family and friends.
Mar 3, 2022
We have never used a boutique lender to purchase a home in the past, we have always gone with the larger banks. You definitely are aware of the personal care you receive vs. the competition. Working with the Cruz team made us feel very cared for. Having access to Jeff, Morgan and Alicia throughout the process has changed my mind about using other lenders in the future. Great Job!
Feb 15, 2022
Loved working with Jeff and Morgan. I barely had to do a thing and they were always available to answer my questions. I highly recommend working with them.
Feb 15, 2022
We are very grateful that Jeff and his team were able to help us close on our home last week. During each phase of the process
Jeff and his wonderful team were very responsive and informative. When we were searching for the right home, we would e-mail Jeff and he would respond right away on payment estimates for home we were considering. Once we found the right home and our offer was accepted, Jeff and his team communicated with us & kept us informed each step of the way. We even closed almost a week earlier than estimated! We appreciate Jeff & his team’s efforts to make our investment home purchase a reality!
Feb 7, 2022
Jeffrey Cruz and his team made buying a home so easy! They were there every step of the way giving me peace of mind with any concerns I had. Highly recommend!!
Jan 18, 2022
Thank you Jeff and to your team for your outstanding service and for a very smooth transaction. The flow of communication was constant and Morgan and Alicia were always there to provide us with updates and answer all our questions. Without any hesitation, we would definitely use your services again in the future and will highly recommend your company to our family, friends and colleagues. Best regards!
Jan 7, 2022
Small Business Owner
Wow, Jeffrey Cruz and his team were so helpful with the financing and approval of our home loan. Even as small business owners they helped us navigate the process start to finish! thankyou!
Jan 3, 2022
Director, Brand Development
Jeff and Team were incredible to work with. They kept the home buying process simple, clear, and helped us navigate a very tight escrow period. Jeff and Team provided updates when we needed them, helped us achieve a more competitive interest rate, and I am still wowed that they were able to help us close in such a short timeframe across the holiday season. We will use the team again for future home lending needs!